FifthRing Blog

Navigating industry tides: reflections on managing media communications for APM

How to own the space at exhibitions

What businesses can learn from the Princess and the photo

How to get more from your next marketing campaign

What It’s Like to Start a New Job in 2020

SEO Basics: What is SEO & Why Should I Care?

What does the future look like for the energy industry?

Negotiation: How compassion can decode emotion & unlock the deal

Are we destined for a new era of “business innovation”?

Time to press the reset button on energy?

Growing your sales pipeline using digital technology.

"Crisis" communications during the Covid-19 pandemic

How to spend your PR budget wisely

Adapting your B2B marketing strategy to fit the ever-evolving climate.

5 things I learnt as a Fifth Ring Intern

Keeping the doors of communication open to your stakeholders

What you should be doing when you are not at OTC

Globalization: One Strategy Doesn't Fit All

4 Types of Creative Content to Boost Your Social Media Performance

10 Tips to Build a Content Strategy to Grow Your Business

Going nowhere? Have a word.

Marketing Metrics Your CEO Wants to See

How to engage participants during your video conferences

A guide to B2B marketing in a post-Coronavirus world

Showing, not just telling.

WTF is WFH all about?

How to communicate during a pandemic

LinkedIn: Creating social influence

What to do if you experience failure to launch.

Five tips for a one-person marketing team

Should I hire a marketing agency or a marketing team?

4 Low-Cost Ways to Increase Traffic to Your Website

How to improve your B2B social media presence

Time To Shine For The Subsea Sector

Building Engagement with the 'Always On'

Life as a Fifth Ring intern

2019: who said oil and gas was boring?

Why your PR agency needs to understand your market.

5 Reasons your business should have a PR Strategy

How to Fill Your Empty Social Media Schedule

Is the UK's oil and gas industry fit for the future?

5 ways to revamp your B2B social media accounts

Five technology innovations that have transformed the offshore industry

10 Sloppy Social Media Mistakes to Fix NOW

5 Simple Ways to Boost the Impact of Marketing Automation Workflows

The Marketing Multiplier

How to Use Email Newsletters to Boost Organic Search Traffic

The Big Exhibition is Over. Now What?

The Age of Earned

How to present, like a boss, to your Board

Why Copywriting in 2020 Doesn't Mean Shit

Offshore Europe - not a carbon copy of previous shows

The Great Audience Race

How to Use PR to Raise Brand Awareness Ahead of an Exhibition.

Is Transition the Right Word for our Energy Changes?

Six reasons journalists are ignoring your press release & how to fix it

What to do differently to win business at this year's Offshore Europe.

What to Expect Ahead of Offshore Europe

What the SEO cold callers don't tell you

Climate Change: Are we Taking our Foot off the Gas?

Trade show media meets made easy.

What you need to know ahead of OGA 2019.

OTC Houston 2019 – celebrating 50 years with a focus on the future

Five tips to build connections and generate leads

Expect confidence to be high at OTC in Houston

How to brief your sales team. Before you make an exhibition of yourself.

Going the distance with OTC Houston

Subsea can unite oil and renewables in 'blue economy'

Effective messaging that's relevant to your audience

BBN Ranked Number One International B2B Marcomms Agency in US

Andrew joins energy think tank.

Make good, strategic, rational decisions about your brand.

Why your digital marketing campaign isn't getting results and how to fix it

Why your digital marketing strategy isn't working and how to fix it.

It’s exciting times for subsea – don’t be sunk by outdated marketing

The key challenges facing the energy industry of the future

The best independent agency in Scotland

All you need to know about inbound marketing

Fifth Ring joins BBN partner agencies in winning engagement with Yokogawa

Are you Looking for the Right Employees in all the Right Places?

Stop start growth creates supply chain confusion

What's trending in 2019?

Christmas market(ing), targets and unique snowflakes. Let’s talk.

Why you should enter more business awards

Can New Gas Finds Help the UK Towards a Carbon Free Future?

4 Steps to Future Proof your Marketing Plan

4 Tips to Give You a Marketing Edge

Summer 2018 Internship Recap: What I Learned About Collaboration, Leadership and Teamwork

ONS 2018 – looking to the future with a reminder of the past

Fifth Ring Houston’s Time Capsule to Be Opened In 08/08/28

Fifth Ring Houston Makes its Own Luck

Why the online giants are big on paper

Paws for thought

Editor's Eye: Andrew Bradshaw's Recap of OTC Houston 2018

OTC Houston – 50th edition proves quality is more important than quantity

Editor's Eye: Richard Neville Interview from OTC Houston 2018

Editor's Eye: Jennifer Presley Hart's E&P Interview from OTC Houston 2018

Editor's Eye: Kathrine Schmidt Upstream Interview from OTC Houston 2018

My time at Fifth Ring

How to use Twitter's new automation guidelines to your benefit

Twitter introduce Bookmarks

15 marketing tips you should embrace in 2018

BBN Golden Bees for Fifth Ring

What can we learn from Twitter and HubSpot’s recent updates?

Improved dialogue between oil industry and Treasury benefiting both sides

13 tips from marketers across the globe

The top 10 things we learned at INBOUND 2017

How was Offshore Europe 2017 for you?

Survival at home means increasing business abroad

Decommissioning; the £60 billion prize

How to survive and thrive in the ‘new normal’ of lower oil prices

Leaner, fitter, stronger

Your Website Needs You

Want to get noticed and get results at exhibitions? Get creative

How a Creative Marketing Agency Functions Like the Oil and Gas Industry

Five key lessons from the Oil & Gas UK conference

LinkedIn’s new website retargeting features and how to take advantage

Editor's Eye: Jim Milne Interview from OTC Houston 2017

Editor's Eye: Jeremy Cresswell Interview from OTC Houston 2017

Realism and optimism blend at OTC 2017

Editor's Eye: Rita Brown Energy Voice Interview from OTC Houston 2017

Editor's Eye: Noah Brenner Upstream Interview from OTC Houston 2017

OTC Houston 2017 - Insider’s Guide: 5 Best Spots in Houston to Take a Selfie

7 Steps to Crisis Communications

OTC Houston 2017 - Insider’s Guide: State Fare Kitchen & Bar

OTC Houston 2017 - Insider’s Guide: Bernie’s Burger Bus

OTC Houston 2017 - Insider’s Guide: iFly

OTC Houston 2017 - Insider’s Guide: CRÚ

Five tips for surviving OTC

What OTC will tell us about the state of international oil and gas

Why bots and AI need to be questioned.

Spring Budget; a step in the right direction for oil and gas industry

5 things B2B marketers can learn from the Houston Livestock Show and Rodeo™

How to develop your business by linking sales and marketing?

5 ways to get the best out of your marketing agency

How to justify your marketing spend

Global hub may be the future of oil and gas industry

5 ways to identify your perfect customer

The most important thing modern CEOs are doing to strengthen their brand

The future of the energy industry under President Trump: part 5

The future of the energy industry under President Trump: part 4

The future of the energy industry under President Trump: part 3

The future of the energy industry under President Trump: part 2

The future of the energy industry under President Trump: part 1 – Potential Positive Policies

New Year spells new hope for oil and gas

Why putting anything on the internet is a big mistake

10 Things Marketers Are Thankful For

All aboard the content truck, Mr Clarkson.

The Stone Age didn’t end because of a shortage of stone

Change the record OPEC! Why its planned production cut will fail

Building deeper customer engagement with marketing automation tools

Fifth Ring Houston from an Intern’s Perspective

The oil price crash: why didn’t we see it coming and what’s the future?

Continuously improving our website

Why every student should be in the real world

If you really want to make money from your marketing, get real

Why we need sales and marketing

Technology. The unlikely peacemaker

Why B2B marketers have got to stop being so goddamn civilised

Seven top tips for tradeshow success

Five issue 10

What’s behind Saudi Arabia’s energy reshuffle?

Editor's Eye: Noah Brenner Upstream Interview from OTC Houston 2016 Part 2

Editor's Eye: Noah Brenner Upstream Interview from OTC Houston 2016 Part 1

Who wins from the failed HalliBaker deal?

Armadillo Palace – Houston

Cousins Maine Lobster – Houston OTC 2016

Selling starts with a story – what’s yours?

Don't Let the Sun Go Down on North Sea

Editor's Eye: Filipe Salgado Interview from OTC Houston 2016

Editor's Eye: Interviews from OTC Asia 2016

Editor's Eye: Interviews from OTC Houston 2016

How to attract attendees to your conference

Getting started with marketing automation

Marketing for Modern Oil

Fifth Ring announce Norwegian alliance

Four of the world's most difficult New Year's resolutions. And one that's easy ...

What is a challenger brand?

Want to be a challenger?

Challenging the heavyweights

Thinking big

A beautiful constraint

The three-step guide to Referral Marketing

Internal communication and marketing automation?

How can you capture your people's imagination?

Turning the tide

Inside track

Developing a healthy organisational culture

Emergency Response: the art of staying calm in a crisis

Joining the HSE debate

Create a hire purpose

Mozambique

When it's time to deal, don't take your eyes off the brand

Email marketing best practices

Networks are worth more than their net-worth

Internal Communications: the new water cooler

Corporate Social Media Responsibility

Unlock your Middle Eastern promise

The big long idea

Data defines B2B