Blog

News, views, opinions and general musings from across the Fifth Ring world.

Why bots and AI need to be questioned.

5 ways to revamp your B2B social media accounts

Spring Budget; a step in the right direction for oil and gas industry

5 things B2B marketers can learn from the Houston Livestock Show and Rodeo™

How to develop your business by linking sales and marketing?

5 ways to get the best out of your marketing agency

5 questions with our new Senior Account Executive, Kyle Yeats

How to justify your marketing spend

Global hub may be the future of oil and gas industry

5 ways to identify your perfect customer

The most important thing modern CEOs are doing to strengthen their brand

The future of the energy industry under President Trump: part 5

The future of the energy industry under President Trump: part 4

The future of the energy industry under President Trump: part 3

The future of the energy industry under President Trump: part 2

The future of the energy industry under President Trump: part 1 – Potential Positive Policies

New Year spells new hope for oil and gas

Why putting anything on the internet is a big mistake

10 Things Marketers Are Thankful For

All aboard the content truck, Mr Clarkson.

The Stone Age didn’t end because of a shortage of stone

Change the record OPEC! Why its planned production cut will fail

Building deeper customer engagement with marketing automation tools

Fifth Ring Houston from an Intern’s Perspective

The oil price crash: why didn’t we see it coming and what’s the future?

Continuously improving our website

Why every student should be in the real world

If you really want to make money from your marketing, get real

Why we need sales and marketing

Technology. The unlikely peacemaker

Why B2B marketers have got to stop being so goddamn civilised

Seven top tips for tradeshow success

Five issue 10

What’s behind Saudi Arabia’s energy reshuffle?

Editor's Eye: Noah Brenner Upstream Interview from OTC Houston 2016 Part 2

Editor's Eye: Noah Brenner Upstream Interview from OTC Houston 2016 Part 1

Who wins from the failed HalliBaker deal?

Armadillo Palace – Houston

Cousins Maine Lobster – Houston OTC 2016

Selling starts with a story – what’s yours?

Don't Let the Sun Go Down on North Sea

Editor's Eye: Filipe Salgado Interview from OTC Houston 2016

Editor's Eye: Interviews from OTC Asia 2016

Editor's Eye: Interviews from OTC Houston 2016

How to attract attendees to your conference

Getting started with marketing automation

Marketing for Modern Oil

Fifth Ring announce Norwegian alliance

Four of the world's most difficult New Year's resolutions. And one that's easy ...

What is a challenger brand?

Want to be a challenger?

Challenging the heavyweights

Thinking big

A beautiful constraint

The three-step guide to referral marketing

Internal communication and marketing automation?

How can you capture your people's imagination?

Turning the tide

Inside track

Developing a healthy organisational culture

Emergency Response

Joining the HSE debate

Create a hire purpose

Mozambique

When it's time to deal, don't take your eyes off the brand

Email marketing best practices

Networks are worth more than their net-worth

Internal Communications: the new water cooler

Corporate Social Media Responsibility

Unlock your Middle Eastern promise

The big long idea

Data defines B2B

Three B2B myths dispelled

BBN International

More at stake in B2B

Global energy update

Eastern promise

We are different by design

Size isn’t everything in global PR

False friends

Execution

Strategy

Objectives

Measurement

Ideas