Let's be honest, we have all started business social media channels with the best of intentions only to find ourselves struggling to keep up with the constant demand for content, engagement and growth.
Social media is a key factor in building your brand, but it can be hard to find the time needed to produce the required level of 'stuff' to fill the gaps. The year is now approaching its end so now could be the perfect time to revamp your social media accounts ahead of 2020.
To help with your 2020 planning here are five quick fixes to reinvigorate your social media profiles.
Refresh your profiles
As you reboot your social media efforts, take another look at your profile information. Review your bio and make sure that everything is current and up-to-date.
Since you last updated this information, your target audience may have evolved, your company could have introduced new products/services or you may decide there is a specific landing page you want people to visit. Any tweaks you make to your profile should reflect your current marketing goals.
Re-evaluate the content you have
One of the hardest parts of managing a social media account is the feeling of having nothing to talk about. Take a step back and ask yourself: “What challenges are our customers facing that we could help with?”
Start a running list and create content around those topics, if you need some inspiration, Answer the Public is a great resource to get you started.
Finally, take a look at the people you’re following because some of them may no longer fit your target market. Take a second to unfollow those who are no longer relevant to your area of focus and start to follow new potential clients and industry thought leaders.
Create the content
Always keep your content fresh and different. Whether it is an article from a relevant media outlet or a hard hitting new blog post, make sure to not only showcase your products, but also position yourself as an influencer in your field. Some ideas include infographics, creating a blog series, retweeting industry articles or sharing video content from industry events you attend.
Update your go-to hashtags
It is very easy to get locked into using the same hashtags, but how much are they helping you expand your audience? Take this time to check in and evaluate which hashtags are most and least successful (Twitter analytics can help you with that). You could also look to see which hashtags industry leaders and your competitors are using in their content.
Take time to explore any new hashtags that you identify. Look to see who else is using the newly identified hashtag. And are they within your target market? Add the new hashtags to your tweets and measure how they perform. Need a little help? Hashtagify.me is a great resource!
Yes, B2B marketing can come with some limitations. But feel free to throw in fun hashtags every once in a while or showcase a lighthearted blog post with tips and tricks for your industry. Don’t be afraid to talk about your colleagues, showcase your company’s history or live post any fun company events and/or internal awards. Showing your company’s personality not only gives you a chance to brag about the experts on your team, but also let your potential customers and clients get to know your business on a more personal level.
So what are you waiting for? Get out there and make waves in the social media ocean.
In addition to utilizing social media, here are 4 low cost ways to increase traffic to your website.
Need some support planning for 2020? Download our budget planning templates.