We've all been there before. A blank social media calendar with no ideas to fill it. So you type "social media strategy" in google search and hope to find the creative spark that will help you produce killer content.
But, in reality, you'll be offered pages and pages of results all offering you the same thing. A downloadable template or calendar. This isn't going to change the game or help you stand out. Thousands of other marketers have just done the same thing. And, you are just adding to the growing list of crap. So don't waste your time.