Mistakes are a healthy part of every marketing strategy, and they're certainly nothing to be ashamed of in the new(ish) world of social media. That said, being sloppy is a whole different story.
We've talked about the basics of marketing automation workflows quite a few times before. If you're reading this post, you are probably already running a few workflows. So I'm not going to talk about how to get them started -- Instead, I want to talk about what to do after you've got a few workflows under your belt.
The real secrets of why companies with in-house marketing and
communications teams partner with agencies
Most small to mid-size businesses work with marketing and communications (a.k.a. marcomms) agencies on everything from sales campaigns to brand building.
You may be asking yourself, “How can something usually stuck behind an inbox or a mailbox, have anything to do with driving organic traffic to my website?” To illustrate how this works, I will share a recent experience of my own.
Are we on the first page of Google? Have we made it to the top? How do we get there? Is our SEO strategy working? Does our digital marketing strategy convert to sales?
These are all questions that we are asked on a regular basis. But do you actually know the answers?
Recent debates have placed the climate change challenge at the front and centre of the international news agenda as organisations around the world re-examine their strategies in the context of reducing greenhouse gas (GHG) emissions.
In our previous article, we looked at why your digital marketing strategy isn't working and how you can fix it. Once your robust digital marketing strategy and buyer personas are in place, then it’s time for the big campaign to go live.
But what if it isn’t an overnight viral sensation? And weeks later, you still don’t have any real results?
If you often find yourself sitting in a meeting room with your colleagues wondering why you're not getting any new clients when you're spending a ton of money on online ads, then it's time to stop and face the music.
Your digital marketing strategy isn't working.
This is more common than you think, but don't worry because it can be resolved.