Blog

News, views, opinions and general musings from across the Fifth Ring world.

10 Sloppy Social Media Mistakes to Fix NOW

by HubSpot
09 Oct

Mistakes are a healthy part of every marketing strategy, and they're certainly nothing to be ashamed of in the new(ish) world of social media. That said, being sloppy is a whole different story.

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Topics: Social Media, Marketing, Strategy, Digital Marketing

5 Simple Ways to Boost the Impact of Marketing Automation Workflows

by HubSpot
02 Oct

We've talked about the basics of marketing automation workflows quite a few times before. If you're reading this post, you are probably already running a few workflows. So I'm not going to talk about how to get them started -- Instead, I want to talk about what to do after you've got a few workflows under your belt.

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Topics: Strategy, Digital Marketing, Inbound Marketing

The Marketing Multiplier

by Chris Wolf
27 Sep

The real secrets of why companies with in-house marketing and
communications teams partner with agencies

Most small to mid-size businesses work with marketing and communications (a.k.a. marcomms) agencies on everything from sales campaigns to brand building. 

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Topics: Marketing, Strategy, Digital Marketing

How to Use Email Newsletters to Boost Organic Search Traffic

by HubSpot
25 Sep

You may be asking yourself, “How can something usually stuck behind an inbox or a mailbox, have anything to do with driving organic traffic to my website?” To illustrate how this works, I will share a recent experience of my own.

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Topics: Strategy, Digital Marketing, Inbound Marketing

What the SEO cold callers don't tell you

by Michael Madden
15 Jul

Are we on the first page of Google? Have we made it to the top? How do we get there? Is our SEO strategy working? Does our digital marketing strategy convert to sales?

These are all questions that we are asked on a regular basis. But do you actually know the answers? 

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Topics: Content, Digital Marketing

Climate change: Are we taking our foot off the gas?

by Andrew Bradshaw
11 Jul

Recent debates have placed the climate change challenge at the front and centre of the international news agenda as organisations around the world re-examine their strategies in the context of reducing greenhouse gas (GHG) emissions.

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Topics: Energy Insight, Content, Digital Marketing

Why your digital marketing campaign isn't getting results and how to fix it

 

In our previous article, we looked at why your digital marketing strategy isn't working and how you can fix it. Once your robust digital marketing strategy and buyer personas are in place, then it’s time for the big campaign to go live.

But what if it isn’t an overnight viral sensation? And weeks later, you still don’t have any real results? 

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Topics: Persona, Content, Digital Marketing, Inbound Marketing

Why your digital marketing strategy isn't working and how to fix it.

 

If you often find yourself sitting in a meeting room with your colleagues wondering why you're not getting any new clients when you're spending a ton of money on online ads, then it's time to stop and face the music.

Your digital marketing strategy isn't working.

This is more common than you think, but don't worry because it can be resolved.

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Topics: Persona, Content, Digital Marketing, Inbound Marketing