Blog

News, views, opinions and general musings from across the Fifth Ring world.

Marketing Metrics Your CEO Wants to See

by Stephanie Colello
06 Apr

One of the biggest challenges marketers face is proving the value of their marketing efforts to their CEO. Vanity metrics such as new users and likes on social media are impressive, and always exciting to monitor, but they don’t get to the bottom line of the ROI of your company’s marketing efforts.

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Topics: Marketing Campaign, ROI, Metrics

4 Low-Cost Ways to Increase Traffic to Your Website

by Haley Martin
17 Feb

Website visits affect lead generation, conversions and sales, so it’s no wonder why companies are constantly seeking new ways to generate more traffic.

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Topics: Strategy, Digital Marketing, Inbound Marketing, Lead generation, Metrics