Blog

News, views, opinions and general musings from across the Fifth Ring world.

Adapting your B2B marketing strategy to fit the ever-evolving climate.

by Parada Sritaragul
28 Apr

For many B2B companies, tradeshows are the sales team’s bread and butter. For good reasons, of course. Nothing can compete with the face to face networking opportunities with prospects and renewing existing relationships with clients, all on a single platform. However, now that most offline events around the world are rescheduled or cancelled, what can you do to ensure continuity of your company’s presence?

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Topics: Lead generation, Email Marketing, Metrics

Marketing Metrics Your CEO Wants to See

by Stephanie Colello
06 Apr

One of the biggest challenges marketers face is proving the value of their marketing efforts to their CEO. Vanity metrics such as new users and likes on social media are impressive, and always exciting to monitor, but they don’t get to the bottom line of the ROI of your company’s marketing efforts.

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Topics: Marketing Campaign, ROI, Metrics

4 Low-Cost Ways to Increase Traffic to Your Website

by Haley Martin
17 Feb

Website visits affect lead generation, conversions and sales, so it’s no wonder why companies are constantly seeking new ways to generate more traffic.

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Topics: Strategy, Digital Marketing, Inbound Marketing, Lead generation, Metrics