News, views, opinions and general musings from across the Fifth Ring world.

How to spend your PR budget wisely

by Andrew Bradshaw
28 Apr

Times are challenging for many businesses right now. The focus is on cost once again. That means every penny that you spend on PR has to work. And you have to be able to show the value that your activity brings to your business.

Here are a few tips on how to get the most from your PR budget

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Topics: Public Relations, Strategy, Oil and Gas

10 Tips to Build a Content Strategy to Grow Your Business

by Haley Martin
09 Apr

You know the quote by Eleanor Roosevelt, “Today is the oldest you’ve ever been, and the youngest you’ll ever be again.”? Well, the same applies to content. Today holds the most content there ever has been, and also the least there ever will be again.

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Topics: Content, Marketing, Strategy

How to communicate during a pandemic

by Stevie Brown
17 Mar

As billions of people around the globe try and establish how best to cope with the COVID-19 pandemic, three fundamental factors are making communication with stakeholders difficult.

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Topics: Public Relations, Crisis Communcations, Strategy, Internal Communications

4 Low-Cost Ways to Increase Traffic to Your Website

by Haley Martin
17 Feb

Website visits affect lead generation, conversions and sales, so it’s no wonder why companies are constantly seeking new ways to generate more traffic.

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Topics: Strategy, Digital Marketing, Inbound Marketing, Lead generation, Metrics

How to improve your B2B social media presence

by Robin Johnson
11 Feb

Thought you were set because you already have social media accounts? Think again. 

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Topics: Social Media, Strategy

Building Engagement with the 'Always On'

by Fifth Ring
13 Jan

The world around us has changed, our lives are becoming increasingly busy and we are now living in an age of 'always on.'

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Topics: Content, Marketing, Strategy

How to Fill Your Empty Social Media Schedule

by Michael Madden
11 Dec

We've all been there before. A blank social media calendar with no ideas to fill it. So you type "social media marketing strategy" in google search and hope to find the creative spark that will help you produce killer content.

But, in reality, you'll be offered pages and pages of results all offering you the same thing. A downloadable template or calendar. This isn't going to change the game or help you stand out. Thousands of other marketers have just done the same thing. And, you are just adding to the growing list of crap. So don't waste your time. 

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Topics: Marketing, Strategy, Digital Marketing

10 Sloppy Social Media Mistakes to Fix NOW

by HubSpot
09 Oct

Mistakes are a healthy part of every marketing strategy, and they're certainly nothing to be ashamed of in the new(ish) world of social media. That said, being sloppy is a whole different story.

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Topics: Social Media, Marketing, Strategy, Digital Marketing

5 Simple Ways to Boost the Impact of Marketing Automation Workflows

by HubSpot
02 Oct

We've talked about the basics of marketing automation workflows quite a few times before. If you're reading this post, you are probably already running a few workflows. So I'm not going to talk about how to get them started -- Instead, I want to talk about what to do after you've got a few workflows under your belt.

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Topics: Strategy, Digital Marketing, Inbound Marketing

The Marketing Multiplier

by Chris Wolf
27 Sep

The real secrets of why companies with in-house marketing and
communications teams partner with agencies

Most small to mid-size businesses work with marketing and communications (a.k.a. marcomms) agencies on everything from sales campaigns to brand building. 

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Topics: Marketing, Strategy, Digital Marketing