Blog

News, views, opinions and general musings from across the Fifth Ring world.

How to brief your sales team. Before you make an exhibition of yourself.

by Michael Madden
06 May

 

The only thing worse than having no sales team, is having a poorly briefed one, because they won’t make you any money, but they will cost you.

So how do you build a sales team that is high impact?

The answer is properly briefing your sales person (or team) to ensure they are well equipped to have conversations with your prospects, articulate the value of your event, and close the sale.

A well-briefed sales team is the key to an effective exhibition.

Read More

Topics: Insider, team, Energy Insight, exhibitions, Marketing, Strategy

Effective messaging that's relevant to your audience.

by Chris Wolf
22 Apr


When engaging in conversations that are meant to be persuasive or to influence your listener’s actions (for example, a sales pitch, an email campaign, or a call to action), your goal should be that your listener both receives and retains your message. The first step in achieving this is to tell them what they need or want to hear, not simply what you want to say. This is also true, and fundamentally more urgent, in a crisis communications situation. It’s human nature to more effectively receive information that is relevant and timely to us.

Read More

Topics: Crisis Communcations, exhibitions, Marketing, Strategy

Make good, strategic, rational decisions about your brand.

by Peter Lyall
09 Apr

The fundamental challenge that we have when applying reason to the subject of brand is that great brand is great emotion. And this gives us a dichotomy, which is neatly summed up in a strategic principle that I apply called, 'Making Thinking Visible.' Without the rational, in-depth, analytical, left-brain approach, it is hard to have the right positioning and messaging associated with a brand in a creative, emotional space.

Read More

Topics: brand, Marketing, Strategy

Emergency Response the art of staying calm in a crisis

by Fifth Ring
13 Feb

When organisations hire public relations firms their first thought is often how the consultants can help them gain visibility in the first instance and, if everything goes according to plan, how to gain favourability in the long term.

Read More

Topics: Public Relations, Crisis Communcations, Strategy

It’s exciting times for subsea – don’t be sunk by outdated marketing

by Andrew Bradshaw
04 Feb

The three-year downturn in oil and gas, which started mid 2014, was felt throughout the industry. But it was arguably in the subsea sector that the impact was felt most.

In every corner of the world, one high-cost project after another was shelved or abandoned as subsea budgets were hit hard in favour of the less expensive and ‘quick win’ alternatives offered by North American shale.

Read More

Topics: Energy Insight, Marketing, Strategy

The best independent agency in Scotland

by Michael Madden
21 Jan

 

The results are in and we have been ranked the top Scottish agency in the Drum Independent Agency Census (68th in the UK). 

Read More

Topics: team, Marketing, Strategy

Fifth Ring joins BBN partner agencies in winning engagement with Yokogawa

by Fifth Ring
15 Jan
 
Along with two other BBN partner agencies, Fifth Ring has been selected by industrial automation company Yokogawa, Fifth Ring’s first Japanese client, to design and execute a demand generation marketing campaign in the Asia Pacific (APac) and North America regions. 
 
The initial engagement with Yokogawa will see Fifth Ring collaborating with BBN partner agencies ImpactM of Japan and GetIT Comms of Singapore. BBN is an agency-owned organization with partner agencies in more than 27 countries around the world—all utilizing a highly-effective, uniform and structured approach to brand strategy, marketing and creativity. 
Read More

Topics: content, Marketing, Strategy

What's trending in 2019?

by Michael Madden
31 Dec

We live in the world of change. Every day is different and the world never stops.

Read More

Topics: Marketing, Strategy

Christmas market(ing), targets and unique snowflakes. Let’s talk.

by Alan Stobie
24 Dec

Never underestimate the power of words.

Ever.

Written well, words can force you to completely change what you’re thinking. They can transport you to somewhere different.

Read More

Topics: website improvement, Marketing, Strategy

The Age of Earned

by Hannah Rumbles
21 Dec

This is the age of earned. In recent times, there has increasingly been more focus on digital marketing for owned and paid media with the ability to accurately measure the result of our campaigns. But with public relations moving at a greater pace than anyone else in marketing and communications – turbo charged by digital, our skills are more relevant than ever. But we need to move fast to take advantage!

Read More

Topics: Public Relations, Marketing, Strategy