Businesses throughout the world are facing new challenges as the economic impact of the Coronavirus pandemic starts to hit home.
In order for B2B businesses to keep the lights on, we all need to work smarter to tackle the challenges ahead.
During uncertain times, businesses are tightening budgets, making sure investments are worth it and looking at ways to innovate and become even more efficient at delivering products and services. It is likely that the marketing budget is one of the first to be cut. We saw this during the oil and gas downturn, and we can expect to see this again during the Coronavirus fallout. But that is a short-term fix that will have long-term consequences. Maintaining visibility is essential for long-term profitability and continued investment.
Your customers are still spending money. They don't want to spend carelessly; they want to buy sensibly from brands they can trust. So here are five steps that you can take to prepare your B2B marketing activity for the difficult months that lie ahead for us all.