Blog

News, views, opinions and general musings from across the Fifth Ring world.

Globalization: One Strategy Doesn't Fit All

by Haley Martin
14 Apr

The goal of a marketing strategy is to connect with your audience. But people around the world have vastly different wants and needs. There are countless cultures to be mindful of. Some people may see 100 marketing messages a day and others may see 1,000.

So whether you’re reading this on the sofa, at a desk in your makeshift study or trying get some work done while at the same time avoiding the kids as you work from home, below are four aspects of your global strategy that you should be regionalizing:

Read More

Topics: Content, Marketing Tips, Marketing Campaign

Marketing Metrics Your CEO Wants to See

by Stephanie Colello
06 Apr

One of the biggest challenges marketers face is proving the value of their marketing efforts to their CEO. Vanity metrics such as new users and likes on social media are impressive, and always exciting to monitor, but they don’t get to the bottom line of the ROI of your company’s marketing efforts.

Read More

Topics: Marketing Campaign, ROI, Metrics

A guide to B2B marketing in a post-Coronavirus world

by Michael Madden
26 Mar

Businesses throughout the world are facing new challenges as the economic impact of the Coronavirus pandemic starts to hit home. 

In order for B2B businesses to keep the lights on, we all need to work smarter to tackle the challenges ahead.

During uncertain times, businesses are tightening budgets, making sure investments are worth it and looking at ways to innovate and become even more efficient at delivering products and services. It is likely that the marketing budget is one of the first to be cut. We saw this during the oil and gas downturn, and we can expect to see this again during the Coronavirus fallout. But that is a short-term fix that will have long-term consequences. Maintaining visibility is essential for long-term profitability and continued investment. 

Your customers are still spending money. They don't want to spend carelessly; they want to buy sensibly from brands they can trust. So here are five steps that you can take to prepare your B2B marketing activity for the difficult months that lie ahead for us all.

Read More

Topics: Marketing Tips, Marketing Campaign, Lead generation

How to justify your marketing spend

by Jennifer Maclennan
16 Feb

In a time of tightening budgets, in-house marketing departments are feeling the pressure to justify their spend.

Read More

Topics: Inbound Marketing, Marketing Spend, Marketing Campaign, Marketing Budget