Blog

News, views, opinions and general musings from across the Fifth Ring world.

A guide to B2B marketing in a post-Coronavirus world

by Michael Madden
26 Mar

Businesses throughout the world are facing new challenges as the economic impact of the Coronavirus pandemic starts to hit home. 

In order for B2B businesses to keep the lights on, we all need to work smarter to tackle the challenges ahead.

During uncertain times, businesses are tightening budgets, making sure investments are worth it and looking at ways to innovate and become even more efficient at delivering products and services. It is likely that the marketing budget is one of the first to be cut. We saw this during the oil and gas downturn, and we can expect to see this again during the Coronavirus fallout. But that is a short-term fix that will have long-term consequences. Maintaining visibility is essential for long-term profitability and continued investment. 

Your customers are still spending money. They don't want to spend carelessly; they want to buy sensibly from brands they can trust. So here are five steps that you can take to prepare your B2B marketing activity for the difficult months that lie ahead for us all.

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Topics: Marketing Tips, Marketing Campaign, Lead generation

4 Low-Cost Ways to Increase Traffic to Your Website

by Haley Martin
17 Feb

Website visits affect lead generation, conversions and sales, so it’s no wonder why companies are constantly seeking new ways to generate more traffic.

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Topics: Strategy, Digital Marketing, Inbound Marketing, Lead generation, Metrics

5 ways to revamp your B2B social media accounts

by Michael Madden
22 Nov

Let's be honest, we have all started business social media channels with the best of intentions only to find ourselves struggling to keep up with the constant demand for content, engagement and growth.

Social media is a key factor in building your brand, but it can be hard to find the time needed to produce the required level of 'stuff' to fill the gaps. The year is now approaching its end so now could be the perfect time to revamp your social media accounts ahead of 2020. 

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Topics: Brand, Social Media, Lead generation

All you need to know about inbound marketing

 

Inbound marketing. You may have heard the term already but do you really know what it is?  

Here are five questions we often get asked about inbound marketing.

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Topics: Inbound Marketing, Lead generation, Flywheel, Personas