News, views, opinions and general musings from across the Fifth Ring world.

How to engage participants during your video conferences

by Stevie Brown
31 Mar

With over a decade of broadcast experience, business manager Stevie Brown shares some insight from the world of entertainment, and how we can apply these principals to business video conference calls.  

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Topics: Team, Content, Internal Communications

Should I hire a marketing agency or a marketing team?

by Michael Madden
03 Mar

Should you hire a marketing agency or expand your marketing team? When it comes to growing your business, this can be a tough call to make.

Now, as the Fifth Ring marketing manager, I'll confess to being a bit biased on the issue. However, having worked in-house and hiring marketing agencies over the course of my career, I've experienced the highs and lows of both options. 

So with that in mind, I'm going to get off my agency soapbox and give you an honest breakdown of the benefits of in-house and agency hiring. 

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Topics: Content, Marketing Tips, ROI

Building Engagement with the 'Always On'

by Fifth Ring
13 Jan

The world around us has changed, our lives are becoming increasingly busy and we are now living in an age of 'always on.'

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Topics: Content, Marketing, Strategy

Six reasons journalists are ignoring your press release & how to fix it

by Andy Groundwater
09 Aug

It’s frustrating putting a shedload of work into something only to see it not get picked up by anyone. Calls with clients, draft after draft, arranging pictures and then nothing. Not even a centimetre of coverage.

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Topics: Content, Public Relations, Social Media

What the SEO cold callers don't tell you

by Michael Madden
15 Jul

Are we on the first page of Google? Have we made it to the top? How do we get there? Is our SEO strategy working? Does our digital marketing strategy convert to sales?

These are all questions that we are asked on a regular basis. But do you actually know the answers? 

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Topics: Content, Digital Marketing

Climate Change: Are we Taking our Foot off the Gas?

by Andrew Bradshaw
11 Jul

Recent debates have placed the climate change challenge at the front and centre of the international news agenda as organisations around the world re-examine their strategies in the context of reducing greenhouse gas (GHG) emissions.

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Topics: Energy Insight, Content, Digital Marketing

Why your digital marketing campaign isn't getting results and how to fix it


In our previous article, we looked at why your digital marketing strategy isn't working and how you can fix it. Once your robust digital marketing strategy and buyer personas are in place, then it’s time for the big campaign to go live.

But what if it isn’t an overnight viral sensation? And weeks later, you still don’t have any real results? 

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Topics: Persona, Content, Digital Marketing, Inbound Marketing

Why your digital marketing strategy isn't working and how to fix it.


If you often find yourself sitting in a meeting room with your colleagues wondering why you're not getting any new clients when you're spending a ton of money on online ads, then it's time to stop and face the music.

Your digital marketing strategy isn't working.

This is more common than you think, but don't worry because it can be resolved.

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Topics: Persona, Content, Digital Marketing, Inbound Marketing

Fifth Ring joins BBN partner agencies in winning engagement with Yokogawa

by Fifth Ring
15 Jan
Along with two other BBN partner agencies, Fifth Ring has been selected by industrial automation company Yokogawa, Fifth Ring’s first Japanese client, to design and execute a demand generation marketing campaign in the Asia Pacific (APac) and North America regions. 
The initial engagement with Yokogawa will see Fifth Ring collaborating with BBN partner agencies ImpactM of Japan and GetIT Comms of Singapore. BBN is an agency-owned organization with partner agencies in more than 27 countries around the world—all utilizing a highly-effective, uniform and structured approach to brand strategy, marketing and creativity. 
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Topics: Content, Marketing, Strategy

13 tips from marketers across the globe

by Fifth Ring
20 Oct

In amongst the keynotes and presentations at the INBOUND 2017 conference in Boston, we took the time to ask marketers from around the world for their top marketing tip. We heard loads of great advice, and decided we needed to share it. 

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Topics: Content