It’s frustrating putting a shedload of work into something only to see it not get picked up by anyone. Calls with clients, draft after draft, arranging pictures and then nothing. Not even a centimetre of coverage.
Are we on the first page of Google? Have we made it to the top? How do we get there? Is our SEO strategy working? Does our digital marketing strategy convert to sales?
These are all questions that we are asked on a regular basis. But do you actually know the answers?
Recent debates have placed the climate change challenge at the front and centre of the international news agenda as organisations around the world re-examine their strategies in the context of reducing greenhouse gas (GHG) emissions.
In our previous article, we looked at why your digital marketing strategy isn't working and how you can fix it. Once your robust digital marketing strategy and buyer personas are in place, then it’s time for the big campaign to go live.
But what if it isn’t an overnight viral sensation? And weeks later, you still don’t have any real results?
If you often find yourself sitting in a meeting room with your colleagues wondering why you're not getting any new clients when you're spending a ton of money on online ads, then it's time to stop and face the music.
Your digital marketing strategy isn't working.
This is more common than you think, but don't worry because it can be resolved.
In amongst the keynotes and presentations at the INBOUND 2017 conference in Boston, we took the time to ask marketers from around the world for their top marketing tip. We heard loads of great advice, and decided we needed to share it.
Straordinary, really. But, in this quick-spinning realm of the internet, this hyper-real world of new media (that’s incidentally now been around for decades), we’re rushing to include everything. And in doing so, we’re missing something.