Blog

News, views, opinions and general musings from across the Fifth Ring world.

Fifth Ring joins BBN partner agencies in winning engagement with Yokogawa

by Fifth Ring
15 Jan
 
Along with two other BBN partner agencies, Fifth Ring has been selected by industrial automation company Yokogawa, Fifth Ring’s first Japanese client, to design and execute a demand generation marketing campaign in the Asia Pacific (APac) and North America regions. 
 
The initial engagement with Yokogawa will see Fifth Ring collaborating with BBN partner agencies ImpactM of Japan and GetIT Comms of Singapore. BBN is an agency-owned organization with partner agencies in more than 27 countries around the world—all utilizing a highly-effective, uniform and structured approach to brand strategy, marketing and creativity. 
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Topics: Marketing, content, Strategy

13 tips from marketers across the globe

by Steph Asher
20 Oct


In amongst the keynotes and presentations at the INBOUND 2017 conference in Boston, we took the time to ask marketers from around the world for their top marketing tip. We heard loads of great advice, and decided we needed to share it. 

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Topics: content, inbound

The top 10 things we learned at INBOUND 2017

by Steph Asher
06 Oct

Over 21,000 marketing and sales pros. From 104 countries. In Boston. With Michelle Obama. What are we talking about? INBOUND 2017…

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Topics: content

Why putting anything on the internet is a big mistake

by Alan Stobie
01 Dec

Straordinary, really. But, in this quick-spinning realm of the internet, this hyper-real world of new media (that’s incidentally now been around for decades), we’re rushing to include everything. And in doing so, we’re missing something.  

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Topics: content

All aboard the content truck, Mr Clarkson.

by Alan Stobie
17 Nov

I turned on the TV this morning.

Actually, no I didn’t. I picked up my iPhone, opened up my TV app and tapped BBC 1. TV has changed. Or rather, viewing platforms and habits have.

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Topics: content

Building deeper customer engagement with marketing automation tools

by Suzanne Yap
03 Oct

The past 18 months have been particularly trying in the oil and gas sector but there are hopeful signs that the situation might be picking up. In this emerging environment, companies are asking themselves if their existing strategies fit the new needs of their markets.

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Topics: content

Selling starts with a story – what’s yours?

by Jim Davidson
26 Apr

At Fifth Ring, we are always looking to improve and expand upon our skills and capabilities, and keeping up with the continuing development of content marketing is a vital part of that process.

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Topics: content