News, views, opinions and general musings from across the Fifth Ring world.

Globalization: One Strategy Doesn't Fit All

by Haley Martin
14 Apr

The goal of a marketing strategy is to connect with your audience. But people around the world have vastly different wants and needs. There are countless cultures to be mindful of. Some people may see 100 marketing messages a day and others may see 1,000.

So whether you’re reading this on the sofa, at a desk in your makeshift study or trying get some work done while at the same time avoiding the kids as you work from home, below are four aspects of your global strategy that you should be regionalizing:

Read More

Topics: Content, Marketing Tips, Marketing Campaign

A guide to B2B marketing in a post-Coronavirus world

by Michael Madden
26 Mar

Businesses throughout the world are facing new challenges as the economic impact of the Coronavirus pandemic starts to hit home. 

In order for B2B businesses to keep the lights on, we all need to work smarter to tackle the challenges ahead.

During uncertain times, businesses are tightening budgets, making sure investments are worth it and looking at ways to innovate and become even more efficient at delivering products and services. It is likely that the marketing budget is one of the first to be cut. We saw this during the oil and gas downturn, and we can expect to see this again during the Coronavirus fallout. But that is a short-term fix that will have long-term consequences. Maintaining visibility is essential for long-term profitability and continued investment. 

Your customers are still spending money. They don't want to spend carelessly; they want to buy sensibly from brands they can trust. So here are five steps that you can take to prepare your B2B marketing activity for the difficult months that lie ahead for us all.

Read More

Topics: Marketing Tips, Marketing Campaign, Lead generation

Showing, not just telling.

by Owen Davies
24 Mar

Given the current Coronavirus pandemic, clearly we need to be extremely cautious about venturing outside but if, like me, you have been out for a daily walk round your neighbourhood (respecting social distancing of course) you might notice something new and interesting. Drawings and paintings are springing up all over the place, displayed on windows and doors. These images, created by children, show vibrant rainbows often with some positive and inspiring words like ‘be brave’, ‘stay safe’ or ‘spread the colour’.

Read More

Topics: Brand, Creative, Marketing Tips

LinkedIn: Creating social influence

by Stevie Brown
16 Mar

LinkedIn is a busy place. Latest stats show that two million posts are made everyday. That means it’s all too easy for your key messaging to be swept away in the tidal wave of daily mediocre content. So how do you make sure that your message cuts through the masses and resonates with your audience?

Read More

Topics: Public Relations, Social Media, Marketing Tips

Should I hire a marketing agency or a marketing team?

by Michael Madden
03 Mar

Should you hire a marketing agency or expand your marketing team? When it comes to growing your business, this can be a tough call to make.

Now, as the Fifth Ring marketing manager, I'll confess to being a bit biased on the issue. However, having worked in-house and hiring marketing agencies over the course of my career, I've experienced the highs and lows of both options. 

So with that in mind, I'm going to get off my agency soapbox and give you an honest breakdown of the benefits of in-house and agency hiring. 

Read More

Topics: Content, Marketing Tips, ROI

15 marketing tips you should embrace in 2018

by Fifth Ring
11 Jan

The start of a new year brings new hopes, resolutions and goals for us all, especially in business lives. But often these ideas merely sit on a list, never actually being actioned because we “don’t have time”, we forget about them, or other things simply get in the way. Until now…

Read More

Topics: Insider, Marketing Tips