Blog

News, views, opinions and general musings from across the Fifth Ring world.

Five technology innovations that have transformed the offshore industry

by Haley Ruddle
16 May

The first offshore mobile drilling platform was constructed in 1949 in just 20 feet of water. Exactly 70 years later, Total is expected to drill 3,600 meters (11,811 feet) later this year, setting a new record.

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Topics: Energy Insight

OTC Houston 2019 – celebrating 50 years with a focus on the future

by Andrew Bradshaw
16 May

 

The dust has just settled on the 50th annual OTC conference and exhibition in Houston and, as ever, the event produced many interesting points and conversation topics.

And while there was recognition that turning 50 was a significant landmark – there was much more debate on where the show, and the industry, sees itself in the future.

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Topics: OTC

Five tips to build connections and generate leads

by Chris Wolf
07 May


Whether you are attending OTC for the first time, or are an OTC veteran, you know from the moment you enter the showroom floor that your primary challenge is to rise above the noise (literally and figuratively). With tens of thousands of oil and gas professionals converging in one spot for a few days, how will you identify your target audience and make meaningful connections? We have some tips which we've used successfully over our 20+ years attending OTC. 

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Topics: exhibitions

Expect confidence to be high at OTC in Houston

by Andrew Bradshaw
06 May

The conference and exhibition season for the oil and gas industry gets underway in earnest at the beginning of May with the Offshore Technology Conference, known as OTC, held in Houston.

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Topics: Energy Insight

How to brief your sales team. Before you make an exhibition of yourself.

by Michael Madden
06 May

 

The only thing worse than having no sales team, is having a poorly briefed one, because they won’t make you any money, but they will cost you.

So how do you build a sales team that is high impact?

The answer is properly briefing your sales person (or team) to ensure they are well equipped to have conversations with your prospects, articulate the value of your event, and close the sale.

A well-briefed sales team is the key to an effective exhibition.

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Topics: Insider, team, Energy Insight, exhibitions, Marketing, Strategy

Going the distance with OTC Houston

by Haley Ruddle
30 Apr

Over the years, OTC Houston has become one of the largest oil and gas exhibitions in the world. To celebrate this year's theme, "going the distance," we're taking a look back at how far OTC has come over the last 50 years, and how that has had a lasting impact on the offshore industry as a whole.

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Topics: Energy Insight

Subsea can unite oil and renewables in 'blue economy'

by Andrew Bradshaw
24 Apr

The recent downturn in oil (which we appear to have moved away from, thankfully) and the rise in renewables have prompted may people over the past few years to consider the synergies between both industries. 

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Topics: Energy Insight

Effective messaging that's relevant to your audience.

by Chris Wolf
22 Apr


When engaging in conversations that are meant to be persuasive or to influence your listener’s actions (for example, a sales pitch, an email campaign, or a call to action), your goal should be that your listener both receives and retains your message. The first step in achieving this is to tell them what they need or want to hear, not simply what you want to say. This is also true, and fundamentally more urgent, in a crisis communications situation. It’s human nature to more effectively receive information that is relevant and timely to us.

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Topics: Crisis Communcations, exhibitions, Marketing, Strategy

BBN Ranked Number One International B2B Marcomms Agency in US

by Fifth Ring
19 Apr

BBN has ranked number one in the US B2B Marketing top international B2B marcomms agencies league table

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Topics: Marketing

Andrew joins energy think tank.

by Fifth Ring
16 Apr

We are delighted to announce that our head of energy insight Andrew Bradshaw has been selected to join the Energy Leadership Platform - the world's first think tank for senior communications professionals working across the energy industries. 

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Topics: Insider, Energy Insight, Public Relations