News, views, opinions and general musings from across the Fifth Ring world.

How to get more from your next marketing campaign

by Michael Madden
02 Sep

If you want to generate more sales, you need to master the basics of marketing.

It’s 2020, information is free and we all hate being sold to. So how can you convince the market to buy your product or service?

Great marketing is persuasive. As a marketer you are not judged on how beautiful your campaign creative is or how clever your SEO strategy has been developed. Your success is determined by the amount of revenue you generate from your efforts. In business, the most important metric is measured in dollars.

So how do you launch marketing campaigns that get people to open their wallets? Is there a magic ingredient?
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What It’s Like to Start a New Job in 2020

by Jennifer Prince
28 Aug

Countries around the world went into lockdown. Local governments rolled out new social guidelines to learn and abide by. National protests broke out in major cities across the U.S.

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SEO Basics: What is SEO & Why Should I Care?

by Claire Smith
18 Aug

If you are involved in digital marketing or have ever worked with a digital agency then you’ve likely heard the term SEO or search engine optimisation. But, that doesn’t mean you understand what it is, why it is important or how to do it successfully.

It also doesn’t mean you can’t learn.

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Topics: Website Improvement, Digital Marketing, Lead generation

What does the future look like for the energy industry?

by Andrew Bradshaw
03 Aug


At Fifth Ring we fully understand the energy industry. We comprehend the cyclical nature of boom and bust. We’ve helped our clients communicate out of downturns and maximised their visibility during upturns. But we’ve never known a time as crazy as this. And neither has the industry.
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Topics: Energy Insight, Oil and Gas

Negotiation: How compassion can decode emotion & unlock the deal

by Stevie Brown
24 Jun

Much like driving, most of us probably like to think we’re above average when it comes to negotiating. After all, negotiations are an essential part of business and many of us do it every day with our customers, suppliers, partners and even colleagues. But when the pressure is on and the stakes are high, negotiations can reach deadlock, misinterpretations can occur, conflict can spiral out of control and money can be left on the table.

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Topics: Public Relations, Crisis Communcations, Internal Communications, Sales team

Are we destined for a new era of “business innovation”?

by Michael Madden
24 Jun

What if I told you that IKEA’s top selling product isn’t a piece of furniture? It is a meatball…

Each year the popular Swedish furniture maker sells 150 million meatballs, dwarfing the sales of its top furniture product, the “Billy” bookcase.

From a business and marketing perspective, this is fascinating. A furniture store’s number one product isn’t furniture at all…

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Time to press the reset button on energy?

by Andrew Bradshaw
24 Jun

However bad a situation might be, people will often look for the positives. 

The lack of traffic on our roads and in our skies due to the COVID-19 lockdown has lead to two things occurring: one; noise pollution has fallen significantly and two; many cities around the world have witnessed a fall in air pollution. 

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Topics: Energy Insight, Public Relations, Oil and Gas

Growing your sales pipeline using digital technology.

by Leanne Tyson
06 May

Businesses are at a pivot point as face to face sales meetings are not possible, and exhibitions, conferences and events are either cancelled all together or postponed to the back half of the year. There’s more pressure than ever for sales and marketing leaders to generate revenue and keep a strong pipeline as companies are forced to create contingency plan after contingency plan, reacting to what COVID has done to their business over the next 60, 90, 120, 180 days.

Businesses have to find different ways of connecting with the market.

The focus should be on sustaining business, maintaining that momentum to hit the set lead generation targets. Especially for businesses with long sales cycles. Replace the sales activity that isn’t possible at this time with new marketing activity. If you simply delay both your sales and marketing activities now, you’ll see an impact on long after we’re back to ‘normal’

So how will you do it? And how can you prove that marketing in uncertain times is an investment into the pipeline and not a cost to be cut?

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Topics: Lead generation, Trade Shows, Events

"Crisis" communications during the Covid-19 pandemic

by Adrian Heng
01 May

Over the past few weeks, we’ve seen many organisations issue a slew of communications to address situations that they are facing during this pandemic. Some of them have been great and on point, others.. let’s just say have areas to improve on.

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How to spend your PR budget wisely

by Andrew Bradshaw
28 Apr

Times are challenging for many businesses right now. The focus is on cost once again. That means every penny that you spend on PR has to work. And you have to be able to show the value that your activity brings to your business.

Here are a few tips on how to get the most from your PR budget

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Topics: Public Relations, Strategy, Oil and Gas