Much like driving, most of us probably like to think we’re above average when it comes to negotiating. After all, negotiations are an essential part of business and many of us do it every day with our customers, suppliers, partners and even colleagues. But when the pressure is on and the stakes are high, negotiations can reach deadlock, misinterpretations can occur, conflict can spiral out of control and money can be left on the table.
What if I told you that IKEA’s top selling product isn’t a piece of furniture? It is a meatball…
Each year the popular Swedish furniture maker sells 150 million meatballs, dwarfing the sales of its top furniture product, the “Billy” bookcase.
From a business and marketing perspective, this is fascinating. A furniture store’s number one product isn’t furniture at all…
However bad a situation might be, people will often look for the positives.
The lack of traffic on our roads and in our skies due to the COVID-19 lockdown has lead to two things occurring: one; noise pollution has fallen significantly and two; many cities around the world have witnessed a fall in air pollution.
Businesses are at a pivot point as face to face sales meetings are not possible, and exhibitions, conferences and events are either cancelled all together or postponed to the back half of the year. There’s more pressure than ever for sales and marketing leaders to generate revenue and keep a strong pipeline as companies are forced to create contingency plan after contingency plan, reacting to what COVID has done to their business over the next 60, 90, 120, 180 days.
Businesses have to find different ways of connecting with the market.
The focus should be on sustaining business, maintaining that momentum to hit the set lead generation targets. Especially for businesses with long sales cycles. Replace the sales activity that isn’t possible at this time with new marketing activity. If you simply delay both your sales and marketing activities now, you’ll see an impact on long after we’re back to ‘normal’
So how will you do it? And how can you prove that marketing in uncertain times is an investment into the pipeline and not a cost to be cut?
Over the past few weeks, we’ve seen many organisations issue a slew of communications to address situations that they are facing during this pandemic. Some of them have been great and on point, others.. let’s just say have areas to improve on.
Times are challenging for many businesses right now. The focus is on cost once again. That means every penny that you spend on PR has to work. And you have to be able to show the value that your activity brings to your business.
Here are a few tips on how to get the most from your PR budget
For many B2B companies, tradeshows are the sales team’s bread and butter. For good reasons, of course. Nothing can compete with the face to face networking opportunities with prospects and renewing existing relationships with clients, all on a single platform. However, now that most offline events around the world are rescheduled or cancelled, what can you do to ensure continuity of your company’s presence?
Over the last 3 months, I have had the pleasure of interning alongside the PR team here at Fifth Ring, Aberdeen. Fifth Ring is a global B2B marketing agency which provides a wide range of specialist services. Therefore, I have not only obtained valuable experience in public relations, but gained a better understanding of the B2B marketing process as a whole.
To sum up my time at Fifth Ring my colleagues in the PR team asked me five questions to summarise my internship.
COVID-19 is no doubt changing our way of life and daily routines. By now, almost all companies in Singapore have joined the work-from-home (WFH) movement as part of stricter safe distancing measures in place.
At Fifth Ring, we continue communicating internally using various digital tools available and setting some foundations to ensure we operate as near to normal as possible. We have replaced face-to-face meetings with conference calls, refocused our marketing efforts, and reviewed clients’ marcomms plans for the year.
At this time of year, marketers in the oil and gas industry around the world are usually busy channelling all their attention into one activity – the annual Offshore Technology Conference in Houston, Texas.