Blog

News, views, opinions and general musings from across the Fifth Ring world.

What can we learn from Twitter and HubSpot’s recent updates?

by Scott Fraser
23 Nov

As most marketers will already know, Twitter recently made the biggest change in its history by increasing it’s maximum character count. But you might not know that HubSpot, an inbound marketing and sales platform, reacted in record time, updating its social media tool just 48 hours after Twitter launched this change. Why was it so important that they reacted so fast?

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Topics: social media, inbound

Improved dialogue between oil industry and Treasury benefiting both sides

by Andrew Bradshaw
22 Nov

The announcement by the U.K. Chancellor of the Exchequer Philip Hammond that changes will be made to the tax regime for assets on the U.K. Continental Shelf was called for by the oil and gas industry – so needless to say it will be welcomed, but what is the bigger story?

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Topics: Energy Insight

13 tips from marketers across the globe

by Steph Asher
20 Oct


In amongst the keynotes and presentations at the INBOUND 2017 conference in Boston, we took the time to ask marketers from around the world for their top marketing tip. We heard loads of great advice, and decided we needed to share it. 

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Topics: content, inbound

The top 10 things we learned at INBOUND 2017

by Steph Asher
06 Oct

Over 21,000 marketing and sales pros. From 104 countries. In Boston. With Michelle Obama. What are we talking about? INBOUND 2017…

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Topics: content

How was Offshore Europe 2017 for you?

by Andrew Bradshaw
11 Sep

The dust has just settled on Offshore Europe 2017 (OE2017) in Aberdeen, the region’s
leading conference for the oil and gas industry, so now’s a good time to consider some of the key takeaways that came up at the show.

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Topics: Energy Insight

Survival at home means increasing business abroad

by Andrew Bradshaw
08 Sep

It’s often said if you travel to any of the oil and gas centres around the world you’ll soon hear a Scots' accent. That’s because the quality of our engineering expertise and excellence is recognised and admired globally.

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Topics: Energy Insight

Decommissioning; the £60 billion prize

by Andrew Bradshaw
07 Sep

When North Sea oil and gas came to prominence in the 1970s, many thought that we might have an industry that would last 10 years or so.

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Topics: Energy Insight

How to survive and thrive in the ‘new normal’ of lower oil prices

by Andrew Bradshaw
06 Sep

The U.K.’s oil and gas industry has made great strides to improve its efficiency since the start of the downturn in commodity prices in 2014. 

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Topics: Energy Insight

Leaner, fitter, stronger

by Andrew Bradshaw
05 Sep

As the international oil and gas industry’s spotlight shines on the North Sea at Offshore Europe this week, one of the key questions being asked is ‘how optimistic are we?’ or ‘how optimistic do we dare to be?’

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Topics: Energy Insight

Your Website Needs You

by Jordan Beattie
18 Aug

As all great developers do, Google are making some updates to Google Chrome. It was released this week that as of October 2017, Chrome will advise users when they are completing a form on a page using HTTP.

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Topics: Insider