Trust. It’s the most important currency a brand has. Particularly in the world we live in; that of untruths and desire for instantaneous information.
Topics: Crisis Communcations, Business Culture
News, views, opinions and general musings from across the Fifth Ring world.
Trust. It’s the most important currency a brand has. Particularly in the world we live in; that of untruths and desire for instantaneous information.
Topics: Crisis Communcations, Business Culture
Much like driving, most of us probably like to think we’re above average when it comes to negotiating. After all, negotiations are an essential part of business and many of us do it every day with our customers, suppliers, partners and even colleagues. But when the pressure is on and the stakes are high, negotiations can reach deadlock, misinterpretations can occur, conflict can spiral out of control and money can be left on the table.
Topics: Public Relations, Crisis Communcations, Internal Communications, Sales team
As billions of people around the globe try and establish how best to cope with the COVID-19 pandemic, three fundamental factors are making communication with stakeholders difficult.
Topics: Public Relations, Crisis Communcations, Strategy, Internal Communications
When engaging in conversations that are meant to be persuasive or to influence your listener’s actions (for example, a sales pitch, an email campaign, or a call to action), your goal should be that your listener both receives and retains your message. The first step in achieving this is to tell them what they need or want to hear, not simply what you want to say. This is also true, and fundamentally more urgent, in a crisis communications situation. It’s human nature to more effectively receive information that is relevant and timely to us.
Topics: Crisis Communcations, Exhibitions, Marketing, Strategy
It took less than 15 minutes for an issue at United Airlines to turn into a corporate crisis. Thanks to multiple smartphone videos that captured a confrontation between security and a passenger on board United Flight 3411, this is a global story that continues to gain attention.
Topics: Public Relations, Crisis Communcations
When organisations hire public relations firms their first thought is often how the consultants can help them gain visibility in the first instance and, if everything goes according to plan, how to gain favourability in the long term.
Topics: Public Relations, Crisis Communcations, Emergency Response
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