Blog

News, views, opinions and general musings from across the Fifth Ring world.

Negotiation: How compassion can decode emotion & unlock the deal

by Stevie Brown
24 Jun

Much like driving, most of us probably like to think we’re above average when it comes to negotiating. After all, negotiations are an essential part of business and many of us do it every day with our customers, suppliers, partners and even colleagues. But when the pressure is on and the stakes are high, negotiations can reach deadlock, misinterpretations can occur, conflict can spiral out of control and money can be left on the table.

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Topics: Public Relations, Crisis Communcations, Internal Communications, Sales team

5 things I learnt as a Fifth Ring Intern

by Amy Reid
17 Apr

Over the last 3 months, I have had the pleasure of interning alongside the PR team here at Fifth Ring, Aberdeen. Fifth Ring is a global B2B marketing agency which provides a wide range of specialist services. Therefore, I have not only obtained valuable experience in public relations, but gained a better understanding of the B2B marketing process as a whole.

To sum up my time at Fifth Ring my colleagues in the PR team asked me five questions to summarise my internship. 


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Topics: Team, Public Relations, Internal Communications

How to engage participants during your video conferences

by Stevie Brown
31 Mar

With over a decade of broadcast experience, business manager Stevie Brown shares some insight from the world of entertainment, and how we can apply these principals to business video conference calls.  

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Topics: Team, Content, Internal Communications

How to communicate during a pandemic

by Stevie Brown
17 Mar

As billions of people around the globe try and establish how best to cope with the COVID-19 pandemic, three fundamental factors are making communication with stakeholders difficult.

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Topics: Public Relations, Crisis Communcations, Strategy, Internal Communications

How can you capture your people's imagination?

by Fifth Ring
21 Aug

Increasingly, Fifth Ring is asked by clients how they can improve engagement with their internal audience. The answer is simple.

Communicating with your people is a critical part of modern-day business, with disengaged employees more willing to seek out alternative opportunities than in the past. Today’s labour market is much more fluid, with companies regularly competing against each other to attract and retain skilled workers.

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Topics: Internal Communications

Developing a healthy organisational culture

by Fifth Ring
21 Aug

There is little doubt that a positive organisational culture is a vital driver of business success, with elements such as employee engagement and internal communication having a critical part to play, both in the development of a positive culture and in reinforcing the organisation’s purpose, values and core proposition.

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Topics: Business Culture, Organizational Culture, Internal Communications