Blog

News, views, opinions and general musings from across the Fifth Ring world.

How to brief your sales team. Before you make an exhibition of yourself.

by Michael Madden
06 May

 

The only thing worse than having no sales team, is having a poorly briefed one, because they won’t make you any money, but they will cost you.

So how do you build a sales team that is high impact?

The answer is properly briefing your sales person (or team) to ensure they are well equipped to have conversations with your prospects, articulate the value of your event, and close the sale.

A well-briefed sales team is the key to an effective exhibition.

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Topics: Insider, team, Energy Insight, exhibitions, Marketing, Strategy

Andrew joins energy think tank.

by Fifth Ring
16 Apr

We are delighted to announce that our head of energy insight Andrew Bradshaw has been selected to join the Energy Leadership Platform - the world's first think tank for senior communications professionals working across the energy industries. 

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Topics: Insider, Energy Insight, Public Relations

Are you Looking for the Right Employees in all the Right Places?

by Fifth Ring
14 Jan


The overall oil & gas industry continues to see growth these days, and with that growth comes an increased focus on attracting the best and brightest employees. In order to attract the best, companies need to pay particular attention to their story, where to tell it and to whom to tell it.

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Topics: Insider, team

Stop start growth creates supply chain confusion

by Andrew Bradshaw
07 Jan

There is across the board recognition that the cyclical oil and gas industry, which has been characterised by a series of peaks and troughs throughout its history, is now out of the worst from the most recent downturn and is starting to look up once more.

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Topics: Insider, Energy Insight

Why You Should Enter More Awards

by Michael Madden
19 Nov

"Something that is conferred or bestowed especially on the basis of merit or need."

That's the Oxford dictionary definition of the word "award." And for such a brief description, it packs a lot of punch - especially with the "merit" part. After all, we all love merit-based recognition, especially at work. 

The last couple of months have proven to be a bountiful for the Fifth Ring trophy cabinet as we welcome nine new additions to the collection from four awarding bodies. In this blog we take a look at some of our recent award wins.

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Topics: Insider, brand, Public Relations, website improvement, Marketing

Can New Gas Finds Help the UK Towards a Carbon Free Future?

by Andrew Bradshaw
06 Nov

In the latest edition of Energy North our Head of Energy Insight Andrew discusses the future of the U.K's gas industry in the North Sea.

It may be a remote, harsh and challenging area to operate in, but the deep waters west of the Shetland Isles may arguably hold the future of the U.K.’s gas industry and of the country’s wider energy provision in their grasp.

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Topics: Insider, team, Energy Insight

4 Tips to Give You a Marketing Edge

by Fifth Ring
04 Oct

According to AdAge, there are more than 190,000 marketing professionals in the U.S. Have you ever stopped to think just how many of them are trying to target the exact same audience as you? How do you make sure you are the one that reaches them? 

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Topics: Insider, team

Summer 2018 Internship Recap: What I Learned About Collaboration, Leadership and Teamwork

by David Mancipe
03 Sep

This was my first internship, so I wasn’t quite sure what to expect before arriving at Fifth Ring Houston this summer. My only knowledge about internships was from what I'd seen in movies where interns get tasked with all the paperwork, have to do coffee runs and don’t have any say. Nerve-racking… but that wasn’t the case here.

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Topics: Insider, team

ONS 2018 – looking to the future with a reminder of the past

by Andrew Bradshaw
28 Aug

Stavanger in Norway is the home of the international oil and gas industry this week as the city hosts the ONS conference and exhibition. 

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Topics: Insider, team, Energy Insight

Fifth Ring Houston’s Time Capsule to Be Opened In 08/08/28

by Fifth Ring
23 Aug

The Fifth Ring Houston team recently buried a time capsule in celebration of its 10th anniversary. The time capsuleto be opened on 08/08/28is meant to reflect on the past, celebrate the present and envision the future. Below is the message that the time capsule contained.

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Topics: Insider, brand, team