Blog

News, views, opinions and general musings from across the Fifth Ring world.

What does the future look like for the energy industry?

by Andrew Bradshaw
03 Aug

 

At Fifth Ring we fully understand the energy industry. We comprehend the cyclical nature of boom and bust. We’ve helped our clients communicate out of downturns and maximised their visibility during upturns. But we’ve never known a time as crazy as this. And neither has the industry.
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Topics: Energy Insight, Oil and Gas

Time to press the reset button on energy?

by Andrew Bradshaw
24 Jun

However bad a situation might be, people will often look for the positives. 

The lack of traffic on our roads and in our skies due to the COVID-19 lockdown has lead to two things occurring: one; noise pollution has fallen significantly and two; many cities around the world have witnessed a fall in air pollution. 

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Topics: Energy Insight, Public Relations, Oil and Gas

How to spend your PR budget wisely

by Andrew Bradshaw
28 Apr

Times are challenging for many businesses right now. The focus is on cost once again. That means every penny that you spend on PR has to work. And you have to be able to show the value that your activity brings to your business.

Here are a few tips on how to get the most from your PR budget

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Topics: Public Relations, Strategy, Oil and Gas

What you should be doing when you are not at OTC

by Andrew Bradshaw
17 Apr

At this time of year, marketers in the oil and gas industry around the world are usually busy channelling all their attention into one activity – the annual Offshore Technology Conference in Houston, Texas.

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Topics: Oil and Gas, Trade Shows, Events

Time To Shine For The Subsea Sector

by Andrew Bradshaw
04 Feb

The global subsea industry – that sector devoted to activity from the seabed to the surface – will once again flock to Aberdeen from February 11-13 for its most prestigious gathering, Subsea Expo.

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Topics: Energy Insight, Oil and Gas, Events

2019: who said oil and gas was boring?

by Andrew Bradshaw
24 Dec

The one thing you can say about the energy industry is that it’s never short on drama. And 2019 was further proof of that.

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Topics: Energy Insight, Oil and Gas

Is the UK's oil and gas industry fit for the future?

by Andrew Bradshaw
11 Dec

Over the last four years since the collapse of the oil price and the resulting downturn in activity, much has been made of the oil and gas industry’s ability to withstand whatever troubles it is faced with. The phrase “survival of the fittest” has often been heard in company office discussions to indicate that only the strong will be able to endure the challenges currently being experienced.

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Topics: Energy Insight, Public Relations, Oil and Gas

Five technology innovations that have transformed the offshore industry

by Haley Martin
04 Nov


The first offshore mobile drilling platform was constructed in 1949 in just 20 feet of water. Exactly 70 years later, Total is expected to drill 3,600 meters (11,811 feet) later this year, setting a new record.

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Topics: Energy Insight, Oil and Gas

The key challenges facing the energy industry of the future

by Andrew Bradshaw
22 Jan

An impending shortfall in oil supply, a 25 percent increase in energy demand by 2040, the dramatic rise of electricity and a global collective failure to tackle greenhouse gas emissions are some of the key points in the recently-published World Energy Outlook 2018 from the International Energy Agency (IEA).

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Topics: Energy Insight, Public Relations, Oil and Gas