One of the biggest challenges marketers face is proving the value of their marketing efforts to their CEO. Vanity metrics such as new users and likes on social media are impressive, and always exciting to monitor, but they don’t get to the bottom line of the ROI of your company’s marketing efforts.
Should you hire a marketing agency or expand your marketing team? When it comes to growing your business, this can be a tough call to make.
Now, as the Fifth Ring marketing manager, I'll confess to being a bit biased on the issue. However, having worked in-house and hiring marketing agencies over the course of my career, I've experienced the highs and lows of both options.
So with that in mind, I'm going to get off my agency soapbox and give you an honest breakdown of the benefits of in-house and agency hiring.