Blog

News, views, opinions and general musings from across the Fifth Ring world.

Five technology innovations that have transformed the offshore industry

by Haley Ruddle
16 May

The first offshore mobile drilling platform was constructed in 1949 in just 20 feet of water. Exactly 70 years later, Total is expected to drill 3,600 meters (11,811 feet) later this year, setting a new record.

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Topics: Energy Insight

Expect confidence to be high at OTC in Houston

by Andrew Bradshaw
06 May

The conference and exhibition season for the oil and gas industry gets underway in earnest at the beginning of May with the Offshore Technology Conference, known as OTC, held in Houston.

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Topics: Energy Insight

How to brief your sales team. Before you make an exhibition of yourself.

by Michael Madden
06 May

 

The only thing worse than having no sales team, is having a poorly briefed one, because they won’t make you any money, but they will cost you.

So how do you build a sales team that is high impact?

The answer is properly briefing your sales person (or team) to ensure they are well equipped to have conversations with your prospects, articulate the value of your event, and close the sale.

A well-briefed sales team is the key to an effective exhibition.

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Topics: Insider, team, Energy Insight, exhibitions, Marketing, Strategy

Going the distance with OTC Houston

by Haley Ruddle
30 Apr

Over the years, OTC Houston has become one of the largest oil and gas exhibitions in the world. To celebrate this year's theme, "going the distance," we're taking a look back at how far OTC has come over the last 50 years, and how that has had a lasting impact on the offshore industry as a whole.

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Topics: Energy Insight

Subsea can unite oil and renewables in 'blue economy'

by Andrew Bradshaw
24 Apr

The recent downturn in oil (which we appear to have moved away from, thankfully) and the rise in renewables have prompted may people over the past few years to consider the synergies between both industries. 

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Topics: Energy Insight

Andrew joins energy think tank.

by Fifth Ring
16 Apr

We are delighted to announce that our head of energy insight Andrew Bradshaw has been selected to join the Energy Leadership Platform - the world's first think tank for senior communications professionals working across the energy industries. 

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Topics: Insider, Energy Insight, Public Relations

It’s exciting times for subsea – don’t be sunk by outdated marketing

by Andrew Bradshaw
04 Feb

The three-year downturn in oil and gas, which started mid 2014, was felt throughout the industry. But it was arguably in the subsea sector that the impact was felt most.

In every corner of the world, one high-cost project after another was shelved or abandoned as subsea budgets were hit hard in favour of the less expensive and ‘quick win’ alternatives offered by North American shale.

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Topics: Energy Insight, Marketing, Strategy

The key challenges facing the energy industry of the future.

by Andrew Bradshaw
22 Jan

An impending shortfall in oil supply, a 25 percent increase in energy demand by 2040, the dramatic rise of electricity and a global collective failure to tackle greenhouse gas emissions are some of the key points in the recently-published World Energy Outlook 2018 from the International Energy Agency (IEA).

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Topics: Energy Insight, content, Public Relations

Stop start growth creates supply chain confusion

by Andrew Bradshaw
07 Jan

There is across the board recognition that the cyclical oil and gas industry, which has been characterised by a series of peaks and troughs throughout its history, is now out of the worst from the most recent downturn and is starting to look up once more.

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Topics: Insider, Energy Insight

Can New Gas Finds Help the UK Towards a Carbon Free Future?

by Andrew Bradshaw
06 Nov

In the latest edition of Energy North our Head of Energy Insight Andrew discusses the future of the U.K's gas industry in the North Sea.

It may be a remote, harsh and challenging area to operate in, but the deep waters west of the Shetland Isles may arguably hold the future of the U.K.’s gas industry and of the country’s wider energy provision in their grasp.

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Topics: Insider, team, Energy Insight