Blog

News, views, opinions and general musings from across the Fifth Ring world.

Offshore Europe - not a carbon copy of previous shows

by Andrew Bradshaw
13 Sep

The dust has now settled on Offshore Europe, the biennial exhibition and conference held in Aberdeen that brings together the global oil and gas industry, and it was a show that gave us much to consider.

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Topics: Energy Insight

What you can do differently to win business at this year's Offshore Europe.

by Andrew Bradshaw
09 Aug

Offshore Europe, the biennial exhibition and conference for the international oil and gas industry held in Aberdeen, will soon be upon us once again. The event has been a staple in the industry calendar for more than 40 years. But with a new venue – P&J Live at Bucksburn on the western outskirts of the city –, it’s a good time for exhibitors to rethink their approach to the show. 

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Topics: Energy Insight, Public Relations, exhibitions

What to Expect Ahead of Offshore Europe

by Kirstie Rennie
09 Aug

With Offshore Europe right around the corner, it’s time to start planning.

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Topics: Energy Insight, Public Relations, exhibitions

Climate change: Are we taking our foot off the gas?

by Andrew Bradshaw
11 Jul

Recent debates have placed the climate change challenge at the front and centre of the international news agenda as organisations around the world re-examine their strategies in the context of reducing greenhouse gas (GHG) emissions.

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Topics: Energy Insight, content, digital marketing

What you need to know ahead of OGA 2019.

by Sue Xia
11 Jun

Oil and Gas Asia is fast approaching. So ahead of this years show we have pulled together some quick facts about the event. Read on and get prepared for this years show.

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Topics: Energy Insight, Public Relations

Five technology innovations that have transformed the offshore industry

by Haley Ruddle
16 May

The first offshore mobile drilling platform was constructed in 1949 in just 20 feet of water. Exactly 70 years later, Total is expected to drill 3,600 meters (11,811 feet) later this year, setting a new record.

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Topics: Energy Insight

Expect confidence to be high at OTC in Houston

by Andrew Bradshaw
06 May

The conference and exhibition season for the oil and gas industry gets underway in earnest at the beginning of May with the Offshore Technology Conference, known as OTC, held in Houston.

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Topics: Energy Insight

How to brief your sales team. Before you make an exhibition of yourself.

by Michael Madden
06 May

 

The only thing worse than having no sales team, is having a poorly briefed one, because they won’t make you any money, but they will cost you.

So how do you build a sales team that is high impact?

The answer is properly briefing your sales person (or team) to ensure they are well equipped to have conversations with your prospects, articulate the value of your event, and close the sale.

A well-briefed sales team is the key to an effective exhibition.

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Topics: Insider, team, Energy Insight, exhibitions, Marketing, Strategy

Going the distance with OTC Houston

by Haley Ruddle
30 Apr

Over the years, OTC Houston has become one of the largest oil and gas exhibitions in the world. To celebrate this year's theme, "going the distance," we're taking a look back at how far OTC has come over the last 50 years, and how that has had a lasting impact on the offshore industry as a whole.

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Topics: Energy Insight

Subsea can unite oil and renewables in 'blue economy'

by Andrew Bradshaw
24 Apr

The recent downturn in oil (which we appear to have moved away from, thankfully) and the rise in renewables have prompted may people over the past few years to consider the synergies between both industries. 

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Topics: Energy Insight