Blog

News, views, opinions and general musings from across the Fifth Ring world.

BBN Ranked Number One International B2B Marcomms Agency in US

by Fifth Ring
19 Apr

BBN has ranked number one in the US B2B Marketing top international B2B marcomms agencies league table

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Topics: Marketing

Make good, strategic, rational decisions about your brand.

by Peter Lyall
09 Apr

The fundamental challenge that we have when applying reason to the subject of brand is that great brand is great emotion. And this gives us a dichotomy, which is neatly summed up in a strategic principle that I apply called, 'Making Thinking Visible.' Without the rational, in-depth, analytical, left-brain approach, it is hard to have the right positioning and messaging associated with a brand in a creative, emotional space.

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Topics: brand, Marketing, Strategy

It’s exciting times for subsea – don’t be sunk by outdated marketing

by Andrew Bradshaw
04 Feb

The three-year downturn in oil and gas, which started mid 2014, was felt throughout the industry. But it was arguably in the subsea sector that the impact was felt most.

In every corner of the world, one high-cost project after another was shelved or abandoned as subsea budgets were hit hard in favour of the less expensive and ‘quick win’ alternatives offered by North American shale.

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Topics: Energy Insight, Marketing, Strategy

The best independent agency in Scotland

by Michael Madden
21 Jan

 

The results are in and we have been ranked the top Scottish agency in the Drum Independent Agency Census (68th in the UK). 

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Topics: team, Marketing, Strategy

Fifth Ring joins BBN partner agencies in winning engagement with Yokogawa

by Fifth Ring
15 Jan
 
Along with two other BBN partner agencies, Fifth Ring has been selected by industrial automation company Yokogawa, Fifth Ring’s first Japanese client, to design and execute a demand generation marketing campaign in the Asia Pacific (APac) and North America regions. 
 
The initial engagement with Yokogawa will see Fifth Ring collaborating with BBN partner agencies ImpactM of Japan and GetIT Comms of Singapore. BBN is an agency-owned organization with partner agencies in more than 27 countries around the world—all utilizing a highly-effective, uniform and structured approach to brand strategy, marketing and creativity. 
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Topics: content, Marketing, Strategy

What's trending in 2019?

by Michael Madden
31 Dec

We live in the world of change. Every day is different and the world never stops.

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Topics: Marketing, Strategy

Christmas market(ing), targets and unique snowflakes. Let’s talk.

by Alan Stobie
24 Dec

Never underestimate the power of words.

Ever.

Written well, words can force you to completely change what you’re thinking. They can transport you to somewhere different.

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Topics: website improvement, Marketing, Strategy

The Age of Earned

by Hannah Rumbles
21 Dec

This is the age of earned. In recent times, there has increasingly been more focus on digital marketing for owned and paid media with the ability to accurately measure the result of our campaigns. But with public relations moving at a greater pace than anyone else in marketing and communications – turbo charged by digital, our skills are more relevant than ever. But we need to move fast to take advantage!

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Topics: Public Relations, Marketing, Strategy

Why You Should Enter More Awards

by Michael Madden
19 Nov

"Something that is conferred or bestowed especially on the basis of merit or need."

That's the Oxford dictionary definition of the word "award." And for such a brief description, it packs a lot of punch - especially with the "merit" part. After all, we all love merit-based recognition, especially at work. 

The last couple of months have proven to be a bountiful for the Fifth Ring trophy cabinet as we welcome nine new additions to the collection from four awarding bodies. In this blog we take a look at some of our recent award wins.

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Topics: Insider, brand, Public Relations, website improvement, Marketing

4 Steps to Future Proof your Marketing Plan

by Haley Ruddle
01 Nov

Sometimes it feels like marketing strategies are outdated as soon as plans are finalized. Between search engines, social media channels and apps constantly updating their algorithms, the emergence of breakthrough technology and the ever-changing media consumption, marketers have to not only keep up, but stay one foot ahead to strategize long-term, effective marketing plans.

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Topics: Marketing, Strategy