Blog

News, views, opinions and general musings from across the Fifth Ring world.

10 Sloppy Social Media Mistakes to Fix NOW

by HubSpot
09 Oct

Mistakes are a healthy part of every marketing strategy, and they're certainly nothing to be ashamed of in the new(ish) world of social media. That said, being sloppy is a whole different story.

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Topics: social media, Marketing, Strategy, digital marketing

The Marketing Multiplier

by Chris Wolf
27 Sep

The real secrets of why companies with in-house marketing and
communications teams partner with agencies

Most small to mid-size businesses work with marketing and communications (a.k.a. marcomms) agencies on everything from sales campaigns to brand building. 

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Topics: Marketing, Strategy, digital marketing

The Age of Earned

by Fifth Ring
19 Sep

This is the age of earned. In recent times, there has increasingly been more focus on digital marketing for owned and paid media with the ability to accurately measure the result of our campaigns. But with public relations moving at a greater pace than anyone else in marketing and communications – turbo charged by digital, our skills are more relevant than ever. But we need to move fast to take advantage!

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Topics: Public Relations, Marketing, Strategy

How to present, like a boss, to your Board

by Chris Wolf
18 Sep

Private Equity boards are comprised of individuals with a significant amount of wealth at risk, so naturally, their primary concern is the growth trajectory of the company in which they invested. Beyond that, by the time you are presenting to your board, they will have conducted all of their due diligence before the buyout, and are now focused on the ongoing operations of the business. They want to see a structured plan that is a mix of aspirational and realistic, as well as the concrete steps that will be taken to achieve that growth. 

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Topics: Marketing, Strategy

Why Copywriting in 2019 Doesn't Mean Shit

by Alan Stobie
16 Sep

I was on Linkedin earlier. No, I wasn’t looking for a new job. I was looking at a friend request from someone involved in a strategic business streamlining network who had ‘felt some synergies between our business methodologies’ and felt it was a great idea to link. I didn’t really feel the synergy. Really, I didn’t. In fact I don’t know what synergy feels like…a tingling sensation? An unrelenting calling? Hives?

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Topics: content, Marketing, Strategy

How to brief your sales team. Before you make an exhibition of yourself.

by Michael Madden
06 May

 

The only thing worse than having no sales team, is having a poorly briefed one, because they won’t make you any money, but they will cost you.

So how do you build a sales team that is high impact?

The answer is properly briefing your sales person (or team) to ensure they are well equipped to have conversations with your prospects, articulate the value of your event, and close the sale.

A well-briefed sales team is the key to an effective exhibition.

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Topics: Insider, team, Energy Insight, exhibitions, Marketing, Strategy

Effective messaging that's relevant to your audience.

by Chris Wolf
22 Apr


When engaging in conversations that are meant to be persuasive or to influence your listener’s actions (for example, a sales pitch, an email campaign, or a call to action), your goal should be that your listener both receives and retains your message. The first step in achieving this is to tell them what they need or want to hear, not simply what you want to say. This is also true, and fundamentally more urgent, in a crisis communications situation. It’s human nature to more effectively receive information that is relevant and timely to us.

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Topics: Crisis Communcations, exhibitions, Marketing, Strategy

BBN Ranked Number One International B2B Marcomms Agency in US

by Fifth Ring
19 Apr

BBN has ranked number one in the US B2B Marketing top international B2B marcomms agencies league table

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Topics: Marketing

Make good, strategic, rational decisions about your brand.

by Peter Lyall
09 Apr

The fundamental challenge that we have when applying reason to the subject of brand is that great brand is great emotion. And this gives us a dichotomy, which is neatly summed up in a strategic principle that I apply called, 'Making Thinking Visible.' Without the rational, in-depth, analytical, left-brain approach, it is hard to have the right positioning and messaging associated with a brand in a creative, emotional space.

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Topics: brand, Marketing, Strategy

It’s exciting times for subsea – don’t be sunk by outdated marketing

by Andrew Bradshaw
04 Feb

The three-year downturn in oil and gas, which started mid 2014, was felt throughout the industry. But it was arguably in the subsea sector that the impact was felt most.

In every corner of the world, one high-cost project after another was shelved or abandoned as subsea budgets were hit hard in favour of the less expensive and ‘quick win’ alternatives offered by North American shale.

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Topics: Energy Insight, Marketing, Strategy