FifthRing Blog

How to brief your sales team. Before you make an exhibition of yourself.

by Michael Madden

06 May

The only thing worse than having no sales team, is having a poorly briefed one, because they won’t make you any money, but they will cost you.

So how do you build a sales team that is high impact?

The answer is properly briefing your sales person (or team) to ensure they are well equipped to have conversations with your prospects, articulate the value of your event, and close the sale.

A well-briefed sales team is the key to an effective exhibition.

Topics: Insider, team, Energy Insight, exhibitions, Marketing, Strategy

The best independent agency in Scotland

by Michael Madden

21 Jan

The results are in and we have been ranked the top Scottish agency in the Drum Independent Agency Census (68th in the UK).

Topics: team, Marketing, Strategy

Are you Looking for the Right Employees in all the Right Places?

by Fifth Ring

14 Jan

The overall oil & gas industry continues to see growth these days, and with that growth comes an increased focus on attracting the best and brightest employees. In order to attract the best, companies need to pay particular attention to their story, where to tell it and to whom to tell it.

Topics: Insider, team

Can New Gas Finds Help the UK Towards a Carbon Free Future?

by Andrew Bradshaw

06 Nov

In the latest edition of Energy North our Head of Energy Insight Andrew discusses the future of the U.K's gas industry in the North Sea.

It may be a remote, harsh and challenging area to operate in, but the deep waters west of the Shetland Isles may arguably hold the future of the U.K.’s gas industry and of the country’s wider energy provision in their grasp.

Topics: Insider, team, Energy Insight

4 Tips to Give You a Marketing Edge

by Fifth Ring

04 Oct

According to AdAge, there are more than 190,000 marketing professionals in the U.S. Have you ever stopped to think just how many of them are trying to target the exact same audience as you? How do you make sure you are the one that reaches them?

Topics: Insider, team

Summer 2018 Internship Recap: What I Learned About Collaboration, Leadership and Teamwork

by David Mancipe

03 Sep

This was my first internship, so I wasn’t quite sure what to expect before arriving at Fifth Ring Houston this summer. My only knowledge about internships was from what I'd seen in movies where interns get tasked with all the paperwork, have to do coffee runs and don’t have any say. Nerve-racking… but that wasn’t the case here.

Topics: Insider, team

ONS 2018 – looking to the future with a reminder of the past

by Andrew Bradshaw

28 Aug

Stavanger in Norway is the home of the international oil and gas industry this week as the city hosts the ONS conference and exhibition.

Topics: Insider, team, Energy Insight

Fifth Ring Houston’s Time Capsule to Be Opened In 08/08/28

by Fifth Ring

23 Aug

The Fifth Ring Houston team recently buried a time capsule in celebration of its 10th anniversary. The time capsule—to be opened on 08/08/28—is meant to reflect on the past, celebrate the present and envision the future. Below is the message that the time capsule contained.

Topics: Insider, brand, team

Fifth Ring Houston Makes its Own Luck

by Ian Ord

26 Jul

Cross your fingers. Make a wish. Knock on wood. These acts of hope are so old that we don’t even know how they started off the top of our head. Of course we know it doesn’t have a direct impact on any outcomes, but it’s the spirit behind them that seems to make a difference in the moment.

Topics: Insider, brand, team