Blog

News, views, opinions and general musings from across the Fifth Ring world.

How to communicate during a pandemic

by Stevie Brown
17 Mar

As billions of people around the globe try and establish how best to cope with the COVID-19 pandemic, three fundamental factors are making communication with stakeholders difficult.

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Topics: Public Relations, Crisis Communcations, Strategy, Internal Communications

LinkedIn: Creating social influence

by Stevie Brown
16 Mar

LinkedIn is a busy place. Latest stats show that two million posts are made everyday. That means it’s all too easy for your key messaging to be swept away in the tidal wave of daily mediocre content. So how do you make sure that your message cuts through the masses and resonates with your audience?

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Topics: Public Relations, Social Media, Marketing Tips

Why your PR agency needs to understand your market.

by Amy Guyan
16 Dec

The nature of working in a PR agency often means that you’ll have
experienced it all. Whether it be handling a crisis situation for a client,
targeting key trade journals to get your clients’ news out there and building
rapport with journalists all over the world, or even knowing which stands have the best coffee at industry trade shows.

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Topics: Public Relations

5 Reasons your business should have a PR Strategy

by Andrew Bradshaw
11 Dec

The value of a sound public relations strategy is absolutely critical to modern day business. Delivering the right messages at the right time to get to the right audiences can enhance your reputation, deliver qualified sales leads and even improve company value. Randomly sending out press releases and hoping for the best is as relevant today as red braces, big hair and leg warmers – you need a PR strategy.

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Topics: Public Relations

Is the UK's oil and gas industry fit for the future?

by Andrew Bradshaw
11 Dec

Over the last four years since the collapse of the oil price and the resulting downturn in activity, much has been made of the oil and gas industry’s ability to withstand whatever troubles it is faced with. The phrase “survival of the fittest” has often been heard in company office discussions to indicate that only the strong will be able to endure the challenges currently being experienced.

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Topics: Energy Insight, Public Relations, Oil and Gas

The Age of Earned

by Fifth Ring
19 Sep

This is the age of earned. In recent times, there has increasingly been more focus on digital marketing for owned and paid media with the ability to accurately measure the result of our campaigns. But with public relations moving at a greater pace than anyone else in marketing and communications – turbo charged by digital, our skills are more relevant than ever. But we need to move fast to take advantage!

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Topics: Public Relations, Marketing, Strategy

How to Use PR to Raise Brand Awareness Ahead of an Exhibition.

by Diana Bengea
15 Aug

Exhibitions, although expensive, are a great opportunity for our clients to meet current and potential customers, journalists and other stakeholders all in one place. 

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Topics: Public Relations, Exhibitions

Six reasons journalists are ignoring your press release & how to fix it

by Andy Groundwater
09 Aug


It’s frustrating putting a shedload of work into something only to see it not get picked up by anyone. Calls with clients, draft after draft, arranging pictures and then nothing. Not even a centimetre of coverage.

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Topics: Content, Public Relations, Social Media

What to do differently to win business at this year's Offshore Europe.

by Andrew Bradshaw
09 Aug

Offshore Europe, the biennial exhibition and conference for the international oil and gas industry held in Aberdeen, will soon be upon us once again. The event has been a staple in the industry calendar for more than 40 years. But with a new venue – P&J Live at Bucksburn on the western outskirts of the city –, it’s a good time for exhibitors to rethink their approach to the show. 

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Topics: Energy Insight, Public Relations, Exhibitions

What to Expect Ahead of Offshore Europe

by Kirstie Rennie
09 Aug

With Offshore Europe right around the corner, it’s time to start planning.

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Topics: Energy Insight, Public Relations, Exhibitions