Blog

News, views, opinions and general musings from across the Fifth Ring world.

The Age of Earned

by Fifth Ring
19 Sep

This is the age of earned. In recent times, there has increasingly been more focus on digital marketing for owned and paid media with the ability to accurately measure the result of our campaigns. But with public relations moving at a greater pace than anyone else in marketing and communications – turbo charged by digital, our skills are more relevant than ever. But we need to move fast to take advantage!

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Topics: Public Relations, Marketing, Strategy

How to Use PR to Raise Brand Awareness Ahead of an Exhibition.

by Diana Bengea
15 Aug

Exhibitions, although expensive, are a great opportunity for our clients to meet current and potential customers, journalists and other stakeholders all in one place. 

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Topics: Public Relations, Exhibitions

Six reasons journalists are ignoring your press release & how to fix it

by Andy Groundwater
09 Aug


It’s frustrating putting a shedload of work into something only to see it not get picked up by anyone. Calls with clients, draft after draft, arranging pictures and then nothing. Not even a centimetre of coverage.

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Topics: Content, Public Relations, Social Media

What you can do differently to win business at this year's Offshore Europe.

by Andrew Bradshaw
09 Aug

Offshore Europe, the biennial exhibition and conference for the international oil and gas industry held in Aberdeen, will soon be upon us once again. The event has been a staple in the industry calendar for more than 40 years. But with a new venue – P&J Live at Bucksburn on the western outskirts of the city –, it’s a good time for exhibitors to rethink their approach to the show. 

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Topics: Energy Insight, Public Relations, Exhibitions

What to Expect Ahead of Offshore Europe

by Kirstie Rennie
09 Aug

With Offshore Europe right around the corner, it’s time to start planning.

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Topics: Energy Insight, Public Relations, Exhibitions

Trade show media meets made easy.

by Debbie Ho
11 Jun

Planning to make an announcement at a trade show? Showcasing a cool new product? Got a story to tell?

If this is your first time approaching the media for meetings at your booth, we have some tips on how you can effectively do so. And, perhaps gain new relationships that will last even after the show.

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Topics: Public Relations, Exhibitions, Trade Shows

What you need to know ahead of OGA 2019.

by Sue Xia
11 Jun

Oil and Gas Asia is fast approaching. So ahead of this years show we have pulled together some quick facts about the event. Read on and get prepared for this years show.

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Topics: Energy Insight, Public Relations

Andrew joins energy think tank.

by Fifth Ring
16 Apr

We are delighted to announce that our head of energy insight Andrew Bradshaw has been selected to join the Energy Leadership Platform - the world's first think tank for senior communications professionals working across the energy industries. 

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Topics: Insider, Energy Insight, Public Relations

The key challenges facing the energy industry of the future

by Andrew Bradshaw
22 Jan

An impending shortfall in oil supply, a 25 percent increase in energy demand by 2040, the dramatic rise of electricity and a global collective failure to tackle greenhouse gas emissions are some of the key points in the recently-published World Energy Outlook 2018 from the International Energy Agency (IEA).

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Topics: Energy Insight, Public Relations, Oil and Gas

Why you should enter more business awards

by Michael Madden
19 Nov

"Something that is conferred or bestowed especially on the basis of merit or need."

That's the Oxford dictionary definition of the word "award." And for such a brief description, it packs a lot of punch - especially with the "merit" part. After all, we all love merit-based recognition, especially at work. 

The last couple of months have proven to be a bountiful for the Fifth Ring trophy cabinet as we welcome nine new additions to the collection from four awarding bodies. In this blog we take a look at some of our recent award wins.

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Topics: Public Relations, Marketing, B2B Awards, Business Awards