News, views, opinions and general musings from across the Fifth Ring world.

How a Creative Marketing Agency Functions Like the Oil and Gas Industry

by Haley Ruddle
03 Jul

One has a focus on the messy world of the exploration and production of hydrocarbons, and involves heavy engineering and geology, machinery, tubes and pipes. The other specializes in branding, the digital world, SEO and media. Some people may assume one may be more left-brained than right-brained – but they’d be wrong.

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Topics: Energy Insight, Public Relations, Insider

7 Steps to Crisis Communication

by Fifth Ring
26 Apr

It took less than 15 minutes for an issue at United Airlines to turn into a corporate crisis. Thanks to multiple smartphone videos that captured a confrontation between security and a passenger on board United Flight 3411, this is a global story that continues to gain attention.

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Topics: Public Relations, Crisis Communcations