This is the age of earned. In recent times, there has increasingly been more focus on digital marketing for owned and paid media with the ability to accurately measure the result of our campaigns. But with public relations moving at a greater pace than anyone else in marketing and communications – turbo charged by digital, our skills are more relevant than ever. But we need to move fast to take advantage!
Exhibitions, although expensive, are a great opportunity for our clients to meet current and potential customers, journalists and other stakeholders all in one place.
It’s frustrating putting a shedload of work into something only to see it not get picked up by anyone. Calls with clients, draft after draft, arranging pictures and then nothing. Not even a centimetre of coverage.
Offshore Europe, the biennial exhibition and conference for the international oil and gas industry held in Aberdeen, will soon be upon us once again. The event has been a staple in the industry calendar for more than 40 years. But with a new venue – P&J Live at Bucksburn on the western outskirts of the city –, it’s a good time for exhibitors to rethink their approach to the show.
Planning to make an announcement at a trade show? Showcasing a cool new product? Got a story to tell?
If this is your first time approaching the media for meetings at your booth, we have some tips on how you can effectively do so. And, perhaps gain new relationships that will last even after the show.
We are delighted to announce that our head of energy insight Andrew Bradshaw has been selected to join the Energy Leadership Platform - the world's first think tank for senior communications professionals working across the energy industries.
An impending shortfall in oil supply, a 25 percent increase in energy demand by 2040, the dramatic rise of electricity and a global collective failure to tackle greenhouse gas emissions are some of the key points in the recently-published World Energy Outlook 2018 from the International Energy Agency (IEA).
"Something that is conferred or bestowed especially on the basis of merit or need."
That's the Oxford dictionary definition of the word "award." And for such a brief description, it packs a lot of punch - especially with the "merit" part. After all, we all love merit-based recognition, especially at work.
The last couple of months have proven to be a bountiful for the Fifth Ring trophy cabinet as we welcome nine new additions to the collection from four awarding bodies. In this blog we take a look at some of our recent award wins.