Blog

News, views, opinions and general musings from across the Fifth Ring world.

The Age of Earned

by Hannah Rumbles
21 Dec

This is the age of earned. In recent times, there has increasingly been more focus on digital marketing for owned and paid media with the ability to accurately measure the result of our campaigns. But with public relations moving at a greater pace than anyone else in marketing and communications – turbo charged by digital, our skills are more relevant than ever. But we need to move fast to take advantage!

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Topics: Marketing, Strategy, Public Relations

Why You Should Enter More Awards

by Michael Madden
19 Nov

"Something that is conferred or bestowed especially on the basis of merit or need."

That's the Oxford dictionary definition of the word "award." And for such a brief description, it packs a lot of punch - especially with the "merit" part. After all, we all love merit-based recognition, especially at work. 

The last couple of months have proven to be a bountiful for the Fifth Ring trophy cabinet as we welcome nine new additions to the collection from four awarding bodies. In this blog we take a look at some of our recent award wins.

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Topics: Marketing, website improvement, Public Relations, brand, Insider

How a Creative Marketing Agency Functions Like the Oil and Gas Industry

by Haley Ruddle
03 Jul

One has a focus on the messy world of the exploration and production of hydrocarbons, and involves heavy engineering and geology, machinery, tubes and pipes. The other specializes in branding, the digital world, SEO and media. Some people may assume one may be more left-brained than right-brained – but they’d be wrong.

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Topics: Energy Insight, Public Relations, Insider

7 Steps to Crisis Communication

by Fifth Ring
26 Apr

It took less than 15 minutes for an issue at United Airlines to turn into a corporate crisis. Thanks to multiple smartphone videos that captured a confrontation between security and a passenger on board United Flight 3411, this is a global story that continues to gain attention.

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Topics: Public Relations, Crisis Communcations