Much like driving, most of us probably like to think we’re above average when it comes to negotiating. After all, negotiations are an essential part of business and many of us do it every day with our customers, suppliers, partners and even colleagues. But when the pressure is on and the stakes are high, negotiations can reach deadlock, misinterpretations can occur, conflict can spiral out of control and money can be left on the table.
However bad a situation might be, people will often look for the positives.
The lack of traffic on our roads and in our skies due to the COVID-19 lockdown has lead to two things occurring: one; noise pollution has fallen significantly and two; many cities around the world have witnessed a fall in air pollution.
Times are challenging for many businesses right now. The focus is on cost once again. That means every penny that you spend on PR has to work. And you have to be able to show the value that your activity brings to your business.
Here are a few tips on how to get the most from your PR budget
Over the last 3 months, I have had the pleasure of interning alongside the PR team here at Fifth Ring, Aberdeen. Fifth Ring is a global B2B marketing agency which provides a wide range of specialist services. Therefore, I have not only obtained valuable experience in public relations, but gained a better understanding of the B2B marketing process as a whole.
To sum up my time at Fifth Ring my colleagues in the PR team asked me five questions to summarise my internship.
As billions of people around the globe try and establish how best to cope with the COVID-19 pandemic, three fundamental factors are making communication with stakeholders difficult.
LinkedIn is a busy place. Latest stats show that two million posts are made everyday. That means it’s all too easy for your key messaging to be swept away in the tidal wave of daily mediocre content. So how do you make sure that your message cuts through the masses and resonates with your audience?
The nature of working in a PR agency often means that you’ll have
experienced it all. Whether it be handling a crisis situation for a client,
targeting key trade journals to get your clients’ news out there and building
rapport with journalists all over the world, or even knowing which stands have the best coffee at industry trade shows.
Topics: Public Relations
The value of a sound public relations strategy is absolutely critical to modern day business. Delivering the right messages at the right time to get to the right audiences can enhance your reputation, deliver qualified sales leads and even improve company value. Randomly sending out press releases and hoping for the best is as relevant today as red braces, big hair and leg warmers – you need a PR strategy.
Topics: Public Relations
Over the last four years since the collapse of the oil price and the resulting downturn in activity, much has been made of the oil and gas industry’s ability to withstand whatever troubles it is faced with. The phrase “survival of the fittest” has often been heard in company office discussions to indicate that only the strong will be able to endure the challenges currently being experienced.
This is the age of earned. In recent times, there has increasingly been more focus on digital marketing for owned and paid media with the ability to accurately measure the result of our campaigns. But with public relations moving at a greater pace than anyone else in marketing and communications – turbo charged by digital, our skills are more relevant than ever. But we need to move fast to take advantage!