Blog

News, views, opinions and general musings from across the Fifth Ring world.

Why your digital marketing campaign isn't getting results and how to fix it

 

In our previous article, we looked at why your digital marketing strategy isn't working and how you can fix it. Once your robust digital marketing strategy and buyer personas are in place, then it’s time for the big campaign to go live.

But what if it isn’t an overnight viral sensation? And weeks later, you still don’t have any real results? 

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Topics: persona, content, digital marketing, inbound marketing

Why your digital marketing strategy isn't working and how to fix it.

 

If you often find yourself sitting in a meeting room with your colleagues wondering why you're not getting any new clients when you're spending a ton of money on online ads, then it's time to stop and face the music.

Your digital marketing strategy isn't working.

This is more common than you think, but don't worry because it can be resolved.

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Topics: persona, content, digital marketing, inbound marketing

How to develop your business by linking sales and marketing?

by Jennifer Buchanan
27 Feb

A recent survey by Aberdeen and Grampian Chamber of Commerce found that almost half (47.5 percent) of its members would like more training in business development. This is not surprising given that sales as the means to maintain and grow businesses.

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Topics: persona

5 ways to get the best out of your marketing agency

by Andrew Bradshaw
24 Feb

Five ways to get the best out of your marketing agency

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Topics: persona

How to justify your marketing spend

by Jennifer Buchanan
16 Feb

In a time of tightening budgets, in-house marketing departments are feeling the pressure to justify their spend.

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Topics: persona

The most important thing modern CEOs are doing to strengthen their brand

by Alan Stobie
07 Feb

It’s an interesting world out there for the modern CEO in the world of oil and gas. Not only has the economic environment altered, technology has changed how buyers behave as well. It’s no longer enough to continue saying the same things to the same people in the same manner – and that presents its own challenges, regardless of the price of a barrel of oil.

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Topics: brand, persona