It’s peculiar, really. Marketing automation isn’t finding its way into a large majority of B2B marketing. And that’s not good. Not good at all.
As a result, there are marketing departments out there under the false impression they’re doing everything they can to maximise their results. They’re studying website analytics. They’re looking at engagement rates. Monitoring click-throughs. Analysing targeted impressions.
Well done, them.
But all this well done-ness is not helping them get the most from their spend. It’s the 21st century. We have some pretty sophisticated tools to help us these days. From the big spenders to the small fry, by turning to marketing automation and doing it properly, they could be making their marketing budgets work harder, turning leads into proper sales and into cold hard cash.
Of course, you’re doing it right. You know all about using the power of marketing automation to its best advantage. What could you possibly learn from an eBook? A FREE eBook?
Download your free copy of our no-nonsense, straight-talking guide to marketing automation.