The fundamental challenge that we have when applying reason to the subject of brand is that great brand is great emotion. And this gives us a dichotomy, which is neatly summed up in a strategic principle that I apply called, 'Making Thinking Visible.' Without the rational, in-depth, analytical, left-brain approach, it is hard to have the right positioning and messaging associated with a brand in a creative, emotional space.
"Something that is conferred or bestowed especially on the basis of merit or need."
That's the Oxford dictionary definition of the word "award." And for such a brief description, it packs a lot of punch - especially with the "merit" part. After all, we all love merit-based recognition, especially at work.
The last couple of months have proven to be a bountiful for the Fifth Ring trophy cabinet as we welcome nine new additions to the collection from four awarding bodies. In this blog we take a look at some of our recent award wins.
The Fifth Ring Houston team recently buried a time capsule in celebration of its 10th anniversary. The time capsule—to be opened on 08/08/28—is meant to reflect on the past, celebrate the present and envision the future. Below is the message that the time capsule contained.
Cross your fingers. Make a wish. Knock on wood. These acts of hope are so old that we don’t even know how they started off the top of our head. Of course we know it doesn’t have a direct impact on any outcomes, but it’s the spirit behind them that seems to make a difference in the moment.
It’s an interesting world out there for the modern CEO in the world of oil and gas. Not only has the economic environment altered, technology has changed how buyers behave as well. It’s no longer enough to continue saying the same things to the same people in the same manner – and that presents its own challenges, regardless of the price of a barrel of oil.