News, views, opinions and general musings from across the Fifth Ring world.

5 ways to revamp your B2B social media accounts

by Stephanie Black
14 Mar

Lets be honest, we have all started business social media channels with the best of intentions only to find ourselves struggling to keep up with content, retweets/shares, and new followers.

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Topics: brand

The most important thing modern CEOs are doing to strengthen their brand

by Alan Stobie
07 Feb

It’s an interesting world out there for the modern CEO in the world of oil and gas. Not only has the economic environment altered, technology has changed how buyers behave as well. It’s no longer enough to continue saying the same things to the same people in the same manner – and that presents its own challenges, regardless of the price of a barrel of oil.

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Topics: brand, persona