Blog

News, views, opinions and general musings from across the Fifth Ring world.

5 Simple Ways to Boost the Impact of Marketing Automation Workflows

by HubSpot
02 Oct

We've talked about the basics of marketing automation workflows quite a few times before. If you're reading this post, you are probably already running a few workflows. So I'm not going to talk about how to get them started -- Instead, I want to talk about what to do after you've got a few workflows under your belt.

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Topics: Strategy, Digital Marketing, Inbound Marketing

How to Use Email Newsletters to Boost Organic Search Traffic

by HubSpot
25 Sep

You may be asking yourself, “How can something usually stuck behind an inbox or a mailbox, have anything to do with driving organic traffic to my website?” To illustrate how this works, I will share a recent experience of my own.

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Topics: Strategy, Digital Marketing, Inbound Marketing

Why your digital marketing campaign isn't getting results and how to fix it

 

In our previous article, we looked at why your digital marketing strategy isn't working and how you can fix it. Once your robust digital marketing strategy and buyer personas are in place, then it’s time for the big campaign to go live.

But what if it isn’t an overnight viral sensation? And weeks later, you still don’t have any real results? 

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Topics: Persona, Content, Digital Marketing, Inbound Marketing

Why your digital marketing strategy isn't working and how to fix it.

 

If you often find yourself sitting in a meeting room with your colleagues wondering why you're not getting any new clients when you're spending a ton of money on online ads, then it's time to stop and face the music.

Your digital marketing strategy isn't working.

This is more common than you think, but don't worry because it can be resolved.

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Topics: Persona, Content, Digital Marketing, Inbound Marketing

All you need to know about inbound marketing

 

Inbound marketing. You may have heard the term already but do you really know what it is?  

Here are five questions we often get asked about inbound marketing.

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Topics: Inbound Marketing, Lead generation, Flywheel, Personas

关于集客式营销你需要知道这些


集客营销?我相信你肯定听过这一概念,但你知道它到底是什么吗?

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Topics: Inbound Marketing

How to justify your marketing spend

by Jennifer Buchanan
16 Feb

In a time of tightening budgets, in-house marketing departments are feeling the pressure to justify their spend.

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Topics: Inbound Marketing, Marketing Spend, Marketing Campaign, Marketing Budget