News, views, opinions and general musings from across the Fifth Ring world.

Growing your sales pipeline using digital technology.

by Leanne Tyson
06 May

Businesses are at a pivot point as face to face sales meetings are not possible, and exhibitions, conferences and events are either cancelled all together or postponed to the back half of the year. There’s more pressure than ever for sales and marketing leaders to generate revenue and keep a strong pipeline as companies are forced to create contingency plan after contingency plan, reacting to what COVID has done to their business over the next 60, 90, 120, 180 days.

Businesses have to find different ways of connecting with the market.

The focus should be on sustaining business, maintaining that momentum to hit the set lead generation targets. Especially for businesses with long sales cycles. Replace the sales activity that isn’t possible at this time with new marketing activity. If you simply delay both your sales and marketing activities now, you’ll see an impact on long after we’re back to ‘normal’

So how will you do it? And how can you prove that marketing in uncertain times is an investment into the pipeline and not a cost to be cut?

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Topics: Lead generation, Trade Shows, Events

What you should be doing when you are not at OTC

by Andrew Bradshaw
17 Apr

At this time of year, marketers in the oil and gas industry around the world are usually busy channelling all their attention into one activity – the annual Offshore Technology Conference in Houston, Texas.

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Topics: Oil and Gas, Trade Shows, Events

Time To Shine For The Subsea Sector

by Andrew Bradshaw
04 Feb

The global subsea industry – that sector devoted to activity from the seabed to the surface – will once again flock to Aberdeen from February 11-13 for its most prestigious gathering, Subsea Expo.

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Topics: Energy Insight, Oil and Gas, Events

Seven top tips for tradeshow success

by Fifth Ring
13 Jul

With ONS, one of Europe’s largest energy trade shows, just around the corner, companies from across the world will flock to Norway striving for the attention of prospective clients. 

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Topics: Networking, Trade Shows, Sales team, Events