News, views, opinions and general musings from across the Fifth Ring world.

SEO Basics: What is SEO & Why Should I Care?

by Claire Smith
18 Aug

If you are involved in digital marketing or have ever worked with a digital agency then you’ve likely heard the term SEO or search engine optimisation. But, that doesn’t mean you understand what it is, why it is important or how to do it successfully.

It also doesn’t mean you can’t learn.

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Topics: Website Improvement, Digital Marketing, Lead generation

Christmas market(ing), targets and unique snowflakes. Let’s talk.

by Alan Stobie
24 Dec

Never underestimate the power of words.


Written well, words can force you to completely change what you’re thinking. They can transport you to somewhere different.

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Topics: Website Improvement, Marketing, Strategy