Over the last four years since the collapse of the oil price and the resulting downturn in activity, much has been made of the oil and gas industry’s ability to withstand whatever troubles it is faced with. The phrase “survival of the fittest” has often been heard in company office discussions to indicate that only the strong will be able to endure the challenges currently being experienced.
Topics: Energy Insight, Public Relations, Oil and Gas
Let's be honest, we have all started business social media channels with the best of intentions only to find ourselves struggling to keep up with the constant demand for content, engagement and growth.
Social media is a key factor in building your brand, but it can be hard to find the time needed to produce the required level of 'stuff' to fill the gaps. The year is now approaching its end so now could be the perfect time to revamp your social media accounts ahead of 2020.
Topics: Brand, Social Media, Lead generation
The first offshore mobile drilling platform was constructed in 1949 in just 20 feet of water. Exactly 70 years later, Total is expected to drill 3,600 meters (11,811 feet) later this year, setting a new record.
Topics: Energy Insight, Oil and Gas
Mistakes are a healthy part of every marketing strategy, and they're certainly nothing to be ashamed of in the new(ish) world of social media. That said, being sloppy is a whole different story.
Topics: Social Media, Marketing, Strategy, Digital Marketing
We've talked about the basics of marketing automation workflows quite a few times before. If you're reading this post, you are probably already running a few workflows. So I'm not going to talk about how to get them started -- Instead, I want to talk about what to do after you've got a few workflows under your belt.
Topics: Strategy, Digital Marketing, Inbound Marketing
The real secrets of why companies with in-house marketing and
communications teams partner with agencies
Most small to mid-size businesses work with marketing and communications (a.k.a. marcomms) agencies on everything from sales campaigns to brand building.
Topics: Marketing, Strategy, Digital Marketing
You may be asking yourself, “How can something usually stuck behind an inbox or a mailbox, have anything to do with driving organic traffic to my website?” To illustrate how this works, I will share a recent experience of my own.
Topics: Strategy, Digital Marketing, Inbound Marketing
You did it. After months of designing your stand, sourcing branded stress balls and briefing your sales team, you've made it to the end of Offshore Europe. Now relax, the stress is over.
But don’t get too comfortable just yet. It's time to take a step back and reflect. How did your event planning go? What do you wish you did differently? Does your ROI look healthy?
This is the age of earned. In recent times, there has increasingly been more focus on digital marketing for owned and paid media with the ability to accurately measure the result of our campaigns. But with public relations moving at a greater pace than anyone else in marketing and communications – turbo charged by digital, our skills are more relevant than ever. But we need to move fast to take advantage!
Topics: Public Relations, Marketing, Strategy
Private Equity boards are comprised of individuals with a significant amount of wealth at risk, so naturally, their primary concern is the growth trajectory of the company in which they invested. Beyond that, by the time you are presenting to your board, they will have conducted all of their due diligence before the buyout, and are now focused on the ongoing operations of the business. They want to see a structured plan that is a mix of aspirational and realistic, as well as the concrete steps that will be taken to achieve that growth.
