Blog

News, views, opinions and general musings from across the Fifth Ring world.

Haley Martin

Content Specialist - Fifth Ring Americas
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Recent Posts

Globalization: One Strategy Doesn't Fit All

by Haley Martin
14 Apr

The goal of a marketing strategy is to connect with your audience. But people around the world have vastly different wants and needs. There are countless cultures to be mindful of. Some people may see 100 marketing messages a day and others may see 1,000.

So whether you’re reading this on the sofa, at a desk in your makeshift study or trying get some work done while at the same time avoiding the kids as you work from home, below are four aspects of your global strategy that you should be regionalizing:

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Topics: Content, Marketing Tips, Marketing Campaign

4 Types of Creative Content to Boost Your Social Media Performance

by Haley Martin
13 Apr

It’s easy to get stuck in a rut with social media marketing. After writing social media again and again, it can start to feel a little stale.

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Topics: Content, Social Media, Marketing, Creative

10 Tips to Build a Content Strategy to Grow Your Business

by Haley Martin
09 Apr

You know the quote by Eleanor Roosevelt, “Today is the oldest you’ve ever been, and the youngest you’ll ever be again.”? Well, the same applies to content. Today holds the most content there ever has been, and also the least there ever will be again.

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Topics: Content, Marketing, Strategy

4 Low-Cost Ways to Increase Traffic to Your Website

by Haley Martin
17 Feb

Website visits affect lead generation, conversions and sales, so it’s no wonder why companies are constantly seeking new ways to generate more traffic.

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Topics: Strategy, Digital Marketing, Inbound Marketing, Lead generation, Metrics

Five technology innovations that have transformed the offshore industry

by Haley Martin
04 Nov


The first offshore mobile drilling platform was constructed in 1949 in just 20 feet of water. Exactly 70 years later, Total is expected to drill 3,600 meters (11,811 feet) later this year, setting a new record.

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Topics: Energy Insight, Oil and Gas

Going the distance with OTC Houston

by Haley Martin
30 Apr

Over the years, OTC Houston has become one of the largest oil and gas exhibitions in the world. To celebrate this year's theme, "going the distance," we're taking a look back at how far OTC has come over the last 50 years, and how that has had a lasting impact on the offshore industry as a whole.

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Topics: Energy Insight

4 Steps to Future Proof your Marketing Plan

by Haley Martin
01 Nov

Sometimes it feels like marketing strategies are outdated as soon as plans are finalized. Between search engines, social media channels and apps constantly updating their algorithms, the emergence of breakthrough technology and the ever-changing media consumption, marketers have to not only keep up, but stay one foot ahead to strategize long-term, effective marketing plans.

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Topics: Marketing, Strategy

How a Creative Marketing Agency Functions Like the Oil and Gas Industry

by Haley Martin
03 Jul

One has a focus on the messy world of the exploration and production of hydrocarbons, and involves heavy engineering and geology, machinery, tubes and pipes. The other specializes in branding, the digital world, SEO and media. Some people may assume one may be more left-brained than right-brained – but they’d be wrong.

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Topics: Insider, Energy Insight, Public Relations

OTC Houston 2017 - Insider’s Guide: iFly

by Haley Martin
18 Apr
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Topics: Energy Insight