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News, views, opinions and general musings from across the Fifth Ring world.

Fifth Ring

@fifthring

Recent Posts

The Age of Earned

by Fifth Ring
19 Sep

This is the age of earned. In recent times, there has increasingly been more focus on digital marketing for owned and paid media with the ability to accurately measure the result of our campaigns. But with public relations moving at a greater pace than anyone else in marketing and communications – turbo charged by digital, our skills are more relevant than ever. But we need to move fast to take advantage!

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Topics: Public Relations, Marketing, Strategy

The Great Audience Race

by Fifth Ring
19 Aug

As a rule, change happens more slowly than people predict but, in hindsight, more radically than industry expects. Technology has changed consumption to an extraordinary degree – the smartphone, since 2007, more than the laptop. It has interfered with times-of-day when media had impact (the morning commute, say) but it has also changed what is consumed: the volume of content we consume and its formats. Digital media encourages continuous – relentless – snacking because search and social media require that behaviour for their businesses to thrive.

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BBN Ranked Number One International B2B Marcomms Agency in US

by Fifth Ring
19 Apr

BBN has ranked number one in the US B2B Marketing top international B2B marcomms agencies league table

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Topics: Marketing

Andrew joins energy think tank.

by Fifth Ring
16 Apr

We are delighted to announce that our head of energy insight Andrew Bradshaw has been selected to join the Energy Leadership Platform - the world's first think tank for senior communications professionals working across the energy industries. 

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Topics: Insider, Energy Insight, Public Relations

Fifth Ring joins BBN partner agencies in winning engagement with Yokogawa

by Fifth Ring
15 Jan
 
Along with two other BBN partner agencies, Fifth Ring has been selected by industrial automation company Yokogawa, Fifth Ring’s first Japanese client, to design and execute a demand generation marketing campaign in the Asia Pacific (APac) and North America regions. 
 
The initial engagement with Yokogawa will see Fifth Ring collaborating with BBN partner agencies ImpactM of Japan and GetIT Comms of Singapore. BBN is an agency-owned organization with partner agencies in more than 27 countries around the world—all utilizing a highly-effective, uniform and structured approach to brand strategy, marketing and creativity. 
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Topics: Content, Marketing, Strategy

Are you Looking for the Right Employees in all the Right Places?

by Fifth Ring
14 Jan


The overall oil & gas industry continues to see growth these days, and with that growth comes an increased focus on attracting the best and brightest employees. In order to attract the best, companies need to pay particular attention to their story, where to tell it and to whom to tell it.

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Topics: Insider, Team

4 Tips to Give You a Marketing Edge

by Fifth Ring
04 Oct

According to AdAge, there are more than 190,000 marketing professionals in the U.S. Have you ever stopped to think just how many of them are trying to target the exact same audience as you? How do you make sure you are the one that reaches them? 

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Topics: Insider, Team

Fifth Ring Houston’s Time Capsule to Be Opened In 08/08/28

by Fifth Ring
23 Aug

The Fifth Ring Houston team recently buried a time capsule in celebration of its 10th anniversary. The time capsuleto be opened on 08/08/28is meant to reflect on the past, celebrate the present and envision the future. Below is the message that the time capsule contained.

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Topics: Insider, Brand, Team

Editor's Eye: Andrew Bradshaw's Recap of OTC Houston 2018

by Fifth Ring
07 May

 

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Topics: Energy Insight

Editor's Eye: Richard Neville Interview from OTC Houston 2018

by Fifth Ring
03 May

 

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Topics: Energy Insight