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News, views, opinions and general musings from across the Fifth Ring world.

Fifth Ring

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Recent Posts

15 marketing tips you should embrace in 2018

by Fifth Ring
11 Jan

The start of a new year brings new hopes, resolutions and goals for us all, especially in business lives. But often these ideas merely sit on a list, never actually being actioned because we “don’t have time”, we forget about them, or other things simply get in the way. Until now…

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Topics: Insider

Editor's Eye: Jim Milne Interview from OTC Houston 2017

by Fifth Ring
09 May

 

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Topics: Energy Insight

Editor's Eye: Jeremy Cresswell Interview from OTC Houston 2017

by Fifth Ring
05 May

 

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Topics: Energy Insight

Editor's Eye: Rita Brown Energy Voice Interview from OTC Houston 2017

by Fifth Ring
04 May

 

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Topics: Energy Insight

Editor's Eye: Noah Brenner Upstream Interview from OTC Houston 2017

by Fifth Ring
02 May

 

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Topics: Energy Insight

7 Steps to Crisis Communication

by Fifth Ring
26 Apr

It took less than 15 minutes for an issue at United Airlines to turn into a corporate crisis. Thanks to multiple smartphone videos that captured a confrontation between security and a passenger on board United Flight 3411, this is a global story that continues to gain attention.

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Topics: Public Relations, Crisis Communcations

5 questions with our new Senior Account Executive, Kyle Yeats

by Fifth Ring
23 Feb

Meet the latest addition to our Aberdeen Office, Kyle Yeats.

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Topics: team

Why we need sales and marketing

by Fifth Ring
16 Jul

Christine McGee Sales and Marketing Director, Clean Harbors, USA on why we need both.

You can do sales or you can do marketing. But you can’t do both.

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Topics: Insider

Why B2B marketers have got to stop being so goddamn civilised

by Fifth Ring
16 Jul

In my experience, whenever the task of collaboratively celebrating sales and marketing is bundled together, one thing typically happens: sales grabs the limelight. The sales team is bolder, brasher, louder, and generally more in-your-face in celebration than their marketing colleagues.

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Topics: Insider

Seven top tips for tradeshow success

by Fifth Ring
13 Jul

With ONS, one of Europe’s largest energy trade shows, just around the corner, companies from across the world will flock to Norway striving for the attention of prospective clients. 

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Topics: Insider