This is the age of earned. In recent times, there has increasingly been more focus on digital marketing for owned and paid media with the ability to accurately measure the result of our campaigns. But with public relations moving at a greater pace than anyone else in marketing and communications – turbo charged by digital, our skills are more relevant than ever. But we need to move fast to take advantage!
As a rule, change happens more slowly than people predict but, in hindsight, more radically than industry expects. Technology has changed consumption to an extraordinary degree – the smartphone, since 2007, more than the laptop. It has interfered with times-of-day when media had impact (the morning commute, say) but it has also changed what is consumed: the volume of content we consume and its formats. Digital media encourages continuous – relentless – snacking because search and social media require that behaviour for their businesses to thrive.
BBN has ranked number one in the US B2B Marketing top international B2B marcomms agencies league table
We are delighted to announce that our head of energy insight Andrew Bradshaw has been selected to join the Energy Leadership Platform - the world's first think tank for senior communications professionals working across the energy industries.
The overall oil & gas industry continues to see growth these days, and with that growth comes an increased focus on attracting the best and brightest employees. In order to attract the best, companies need to pay particular attention to their story, where to tell it and to whom to tell it.
According to AdAge, there are more than 190,000 marketing professionals in the U.S. Have you ever stopped to think just how many of them are trying to target the exact same audience as you? How do you make sure you are the one that reaches them?
The Fifth Ring Houston team recently buried a time capsule in celebration of its 10th anniversary. The time capsule—to be opened on 08/08/28—is meant to reflect on the past, celebrate the present and envision the future. Below is the message that the time capsule contained.