At Fifth Ring we fully understand the energy industry. We comprehend the cyclical nature of boom and bust. We’ve helped our clients communicate out of downturns and maximised their visibility during upturns. But we’ve never known a time as crazy as this. And neither has the industry.
However bad a situation might be, people will often look for the positives.
The lack of traffic on our roads and in our skies due to the COVID-19 lockdown has lead to two things occurring: one; noise pollution has fallen significantly and two; many cities around the world have witnessed a fall in air pollution.
Times are challenging for many businesses right now. The focus is on cost once again. That means every penny that you spend on PR has to work. And you have to be able to show the value that your activity brings to your business.
Here are a few tips on how to get the most from your PR budget
At this time of year, marketers in the oil and gas industry around the world are usually busy channelling all their attention into one activity – the annual Offshore Technology Conference in Houston, Texas.
With the UK Government advising people to work from home where possible due to the coronavirus spread, many of us used to the regular routine of office life are about to experience a whole new way of doing business and interacting with colleagues.
As someone who has worked remotely for several years, I thought I’d share some of the benefits and downsides of operating from within your own four walls. And clear up a few myths.
The value of a sound public relations strategy is absolutely critical to modern day business. Delivering the right messages at the right time to get to the right audiences can enhance your reputation, deliver qualified sales leads and even improve company value. Randomly sending out press releases and hoping for the best is as relevant today as red braces, big hair and leg warmers – you need a PR strategy.
Topics: Public Relations
Over the last four years since the collapse of the oil price and the resulting downturn in activity, much has been made of the oil and gas industry’s ability to withstand whatever troubles it is faced with. The phrase “survival of the fittest” has often been heard in company office discussions to indicate that only the strong will be able to endure the challenges currently being experienced.
The dust has now settled on Offshore Europe, the biennial exhibition and conference held in Aberdeen that brings together the global oil and gas industry, and it was a show that gave us much to consider.
Topics: Energy Insight