The one thing you can say about the energy industry is that it’s never short on drama. And 2019 was further proof of that.
The value of a sound public relations strategy is absolutely critical to modern day business. Delivering the right messages at the right time to get to the right audiences can enhance your reputation, deliver qualified sales leads and even improve company value. Randomly sending out press releases and hoping for the best is as relevant today as red braces, big hair and leg warmers – you need a PR strategy.
Topics: Public Relations
Over the last four years since the collapse of the oil price and the resulting downturn in activity, much has been made of the oil and gas industry’s ability to withstand whatever troubles it is faced with. The phrase “survival of the fittest” has often been heard in company office discussions to indicate that only the strong will be able to endure the challenges currently being experienced.
The dust has now settled on Offshore Europe, the biennial exhibition and conference held in Aberdeen that brings together the global oil and gas industry, and it was a show that gave us much to consider.
Topics: Energy Insight
The energy industry, particularly the oil and gas industry, loves its catchphrases.
Offshore Europe, the biennial exhibition and conference for the international oil and gas industry held in Aberdeen, will soon be upon us once again. The event has been a staple in the industry calendar for more than 40 years. But with a new venue – P&J Live at Bucksburn on the western outskirts of the city –, it’s a good time for exhibitors to rethink their approach to the show.
Recent debates have placed the climate change challenge at the front and centre of the international news agenda as organisations around the world re-examine their strategies in the context of reducing greenhouse gas (GHG) emissions.
The dust has just settled on the 50th annual OTC conference and exhibition in Houston and, as ever, the event produced many interesting points and conversation topics.
And while there was recognition that turning 50 was a significant landmark – there was much more debate on where the show, and the industry, sees itself in the future.
The recent downturn in oil (which we appear to have moved away from, thankfully) and the rise in renewables have prompted may people over the past few years to consider the synergies between both industries.
Topics: Energy Insight