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Thought you were set because you already have social media accounts? Think again. 

The global subsea industry – that sector devoted to activity from the seabed to the surface – will once again flock to Aberdeen from February 11-13 for its most prestigious gathering, Subsea Expo.

The world around us has changed, our lives are becoming increasingly busy and we are now living in an age of 'always on.'

Over the past six months, I’ve had the pleasure of being an intern at the Fifth Ring Americas office in Houston. This was my first internship so I was a little nervous, but also excited to get hands-on experience with marketing. Because Fifth Ring specializes in so many different marketing services, I was able to learn quite a bit about marketing strategies, platforms and client work, as well as B2B marketing practices.  

The one thing you can say about the energy industry is that it’s never short on drama. And 2019 was further proof of that.

The nature of working in a PR agency often means that you’ll have
experienced it all. Whether it be handling a crisis situation for a client,
targeting key trade journals to get your clients’ news out there and building
rapport with journalists all over the world, or even knowing which stands have the best coffee at industry trade shows.

The value of a sound public relations strategy is absolutely critical to modern day business. Delivering the right messages at the right time to get to the right audiences can enhance your reputation, deliver qualified sales leads and even improve company value. Randomly sending out press releases and hoping for the best is as relevant today as red braces, big hair and leg warmers – you need a PR strategy.

We've all been there before. A blank social media calendar with no ideas to fill it. So you type "social media marketing strategy" in google search and hope to find the creative spark that will help you produce killer content.

But, in reality, you'll be offered pages and pages of results all offering you the same thing. A downloadable template or calendar. This isn't going to change the game or help you stand out. Thousands of other marketers have just done the same thing. And, you are just adding to the growing list of crap. So don't waste your time. 

Over the last four years since the collapse of the oil price and the resulting downturn in activity, much has been made of the oil and gas industry’s ability to withstand whatever troubles it is faced with. The phrase “survival of the fittest” has often been heard in company office discussions to indicate that only the strong will be able to endure the challenges currently being experienced.

Let's be honest, we have all started business social media channels with the best of intentions only to find ourselves struggling to keep up with the constant demand for content, engagement and growth.

Social media is a key factor in building your brand, but it can be hard to find the time needed to produce the required level of 'stuff' to fill the gaps. The year is now approaching its end so now could be the perfect time to revamp your social media accounts ahead of 2020.