Blog

News, views, opinions and general musings from across the Fifth Ring world.

Michael Madden

Fifth Ring Marketing Manager
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Recent Posts

Building Engagement with the 'Always On'

by Michael Madden
13 Jan

The world around us has changed, our lives are becoming increasingly busy and we are now living in an age of 'always on.'

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Topics: Content, Marketing, Strategy

How to Fill Your Empty Social Media Schedule

by Michael Madden
11 Dec

We've all been there before. A blank social media calendar with no ideas to fill it. So you type "social media strategy" in google search and hope to find the creative spark that will help you produce killer content.

But, in reality, you'll be offered pages and pages of results all offering you the same thing. A downloadable template or calendar. This isn't going to change the game or help you stand out. Thousands of other marketers have just done the same thing. And, you are just adding to the growing list of crap. So don't waste your time. 

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Topics: Marketing, Strategy, Digital Marketing

5 ways to revamp your B2B social media accounts

by Michael Madden
22 Nov

Let's be honest, we have all started business social media channels with the best of intentions only to find ourselves struggling to keep up with the constant demand for content, engagement and growth.

Social media is a key factor in building your brand, but it can be hard to find the time needed to produce the required level of 'stuff' to fill the gaps. The year is now approaching its end so now could be the perfect time to revamp your social media accounts ahead of 2020. 

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Topics: Brand, Social Media, Lead generation

The Big Exhibition is Over. Now What?

by Michael Madden
23 Sep

You did it. After months of designing your stand, sourcing branded stress balls and briefing your sales team, you've made it to the end of Offshore Europe. Now relax, the stress is over.

But don’t get too comfortable just yet. It's time to take a step back and reflect. How did your event planning go? What do you wish you did differently? Does your ROI look healthy?

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What the SEO cold callers don't tell you

by Michael Madden
15 Jul

Are we on the first page of Google? Have we made it to the top? How do we get there? Is our SEO strategy working? Does our digital marketing strategy convert to sales?

These are all questions that we are asked on a regular basis. But do you actually know the answers? 

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Topics: Content, Digital Marketing

How to brief your sales team. Before you make an exhibition of yourself.

by Michael Madden
06 May

 

The only thing worse than having no sales team, is having a poorly briefed one, because they won’t make you any money, but they will cost you.

So, how do you build a sales team that is high impact?

The answer is properly briefing your sales person (or team) to ensure they are well equipped to have conversations with your prospects, articulate the value of your event, and close the sale.

A well-briefed sales team is the key to an effective exhibition.

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Topics: Exhibitions, Marketing, Strategy, Sales team

The best independent agency in Scotland

by Michael Madden
21 Jan

 

The results are in and we have been ranked the top Scottish agency in the Drum Independent Agency Census (68th in the UK). 

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Topics: Team, Marketing, Strategy

What's trending in 2019?

by Michael Madden
31 Dec

We live in the world of change. Every day is different and the world never stops.

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Topics: Marketing, Strategy

Why you should enter more business awards

by Michael Madden
19 Nov

"Something that is conferred or bestowed especially on the basis of merit or need."

That's the Oxford dictionary definition of the word "award." And for such a brief description, it packs a lot of punch - especially with the "merit" part. After all, we all love merit-based recognition, especially at work. 

The last couple of months have proven to be a bountiful for the Fifth Ring trophy cabinet as we welcome nine new additions to the collection from four awarding bodies. In this blog we take a look at some of our recent award wins.

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Topics: Public Relations, Marketing, B2B Awards, Business Awards