Mistakes are a healthy part of every marketing strategy, and they're certainly nothing to be ashamed of in the new(ish) world of social media. That said, being sloppy is a whole different story.
We've talked about the basics of marketing automation workflows quite a few times before. If you're reading this post, you are probably already running a few workflows. So I'm not going to talk about how to get them started -- Instead, I want to talk about what to do after you've got a few workflows under your belt.
You may be asking yourself, “How can something usually stuck behind an inbox or a mailbox, have anything to do with driving organic traffic to my website?” To illustrate how this works, I will share a recent experience of my own.