FifthRing Blog | Marketing (2)

How to brief your sales team. Before you make an exhibition of yourself.

by Michael Madden

06 May

The only thing worse than having no sales team, is having a poorly briefed one, because they won’t make you any money, but they will cost you.

So, how do you build a sales team that is high impact?

The answer is properly briefing your sales person (or team) to ensure they are well equipped to have conversations with your prospects, articulate the value of your event, and close the sale.

A well-briefed sales team is the key to an effective exhibition.

Topics: Exhibitions, Marketing, Strategy, Sales team

Effective messaging that's relevant to your audience

by Chris Wolf

22 Apr

When engaging in conversations that are meant to be persuasive or to influence your listener’s actions (for example, a sales pitch, an email campaign, or a call to action), your goal should be that your listener both receives and retains your message. The first step in achieving this is to tell them what they need or want to hear, not simply what you want to say. This is also true, and fundamentally more urgent, in a crisis communications situation. It’s human nature to more effectively receive information that is relevant and timely to us.

Topics: Crisis Communcations, Exhibitions, Marketing, Strategy

BBN Ranked Number One International B2B Marcomms Agency in US

by Fifth Ring

19 Apr

BBN has ranked number one in the US B2B Marketing top international B2B marcomms agencies league table

Topics: Marketing

Make good, strategic, rational decisions about your brand.

by Peter Lyall

09 Apr

The fundamental challenge that we have when applying reason to the subject of brand is that great brand is great emotion. And this gives us a dichotomy, which is neatly summed up in a strategic principle that I apply called, 'Making Thinking Visible.' Without the rational, in-depth, analytical, left-brain approach, it is hard to have the right positioning and messaging associated with a brand in a creative, emotional space.

Topics: Brand, Marketing, Strategy

It’s exciting times for subsea – don’t be sunk by outdated marketing

by Andrew Bradshaw

04 Feb

The three-year downturn in oil and gas, which started mid 2014, was felt throughout the industry. But it was arguably in the subsea sector that the impact was felt most.

In every corner of the world, one high-cost project after another was shelved or abandoned as subsea budgets were hit hard in favour of the less expensive and ‘quick win’ alternatives offered by North American shale.

Topics: Energy Insight, Marketing, Strategy

The best independent agency in Scotland

by Michael Madden

21 Jan

The results are in and we have been ranked the top Scottish agency in the Drum Independent Agency Census (68th in the UK).

Topics: Team, Marketing, Strategy

Fifth Ring joins BBN partner agencies in winning engagement with Yokogawa

by Fifth Ring

15 Jan

Along with two other BBN partner agencies, Fifth Ring has been selected by industrial automation company Yokogawa, Fifth Ring’s first Japanese client, to design and execute a demand generation marketing campaign in the Asia Pacific (APac) and North America regions.

The initial engagement with Yokogawa will see Fifth Ring collaborating with BBN partner agencies ImpactM of Japan and GetIT Comms of Singapore. BBN is an agency-owned organization with partner agencies in more than 27 countries around the world—all utilizing a highly-effective, uniform and structured approach to brand strategy, marketing and creativity.

Topics: Content, Marketing, Strategy

What's trending in 2019?

by Michael Madden

31 Dec

We live in the world of change. Every day is different and the world never stops.

Topics: Marketing, Strategy

Christmas market(ing), targets and unique snowflakes. Let’s talk.

by Alan Stobie

24 Dec

Never underestimate the power of words.

Ever.

Written well, words can force you to completely change what you’re thinking. They can transport you to somewhere different.

Topics: Website Improvement, Marketing, Strategy

Why you should enter more business awards

by Michael Madden

19 Nov

"Something that is conferred or bestowed especially on the basis of merit or need."

That's the Oxford dictionary definition of the word "award." And for such a brief description, it packs a lot of punch - especially with the "merit" part. After all, we all love merit-based recognition, especially at work.

The last couple of months have proven to be a bountiful for the Fifth Ring trophy cabinet as we welcome nine new additions to the collection from four awarding bodies. In this blog we take a look at some of our recent award wins.

Topics: Public Relations, Marketing, B2B Awards, Business Awards

Blog

How to brief your sales team. Before you make an exhibition of yourself.

Effective messaging that's relevant to your audience

BBN Ranked Number One International B2B Marcomms Agency in US

Make good, strategic, rational decisions about your brand.

It’s exciting times for subsea – don’t be sunk by outdated marketing

The best independent agency in Scotland

Fifth Ring joins BBN partner agencies in winning engagement with Yokogawa

What's trending in 2019?

Christmas market(ing), targets and unique snowflakes. Let’s talk.

Why you should enter more business awards

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