Blog

News, views, opinions and general musings from across the Fifth Ring world.

Alan Stobie

Creative Director - Fifth Ring Europe
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Recent Posts

Why Copywriting in 2019 Doesn't Mean Shit

by Alan Stobie
16 Sep

I was on Linkedin earlier. No, I wasn’t looking for a new job. I was looking at a friend request from someone involved in a strategic business streamlining network who had ‘felt some synergies between our business methodologies’ and felt it was a great idea to link. I didn’t really feel the synergy. Really, I didn’t. In fact I don’t know what synergy feels like…a tingling sensation? An unrelenting calling? Hives?

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Topics: content, Marketing, Strategy

Christmas market(ing), targets and unique snowflakes. Let’s talk.

by Alan Stobie
24 Dec

Never underestimate the power of words.

Ever.

Written well, words can force you to completely change what you’re thinking. They can transport you to somewhere different.

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Topics: website improvement, Marketing, Strategy

WHY THE ONLINE GIANTS ARE BIG ON PAPER

by Alan Stobie
19 Jul

Where it’s widely regarded that the majority of the ad industry has been focusing on digital ad platforms, there’s something interesting going on.

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Topics: Insider, brand, team

Why bots and AI need to be questioned.

by Alan Stobie
17 Mar

A few Saturdays ago, I did something I’ve never done before.

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The most important thing modern CEOs are doing to strengthen their brand

by Alan Stobie
07 Feb

It’s an interesting world out there for the modern CEO in the world of oil and gas. Not only has the economic environment altered, technology has changed how buyers behave as well. It’s no longer enough to continue saying the same things to the same people in the same manner – and that presents its own challenges, regardless of the price of a barrel of oil.

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Topics: brand, persona

Why putting anything on the internet is a big mistake

by Alan Stobie
01 Dec

Straordinary, really. But, in this quick-spinning realm of the internet, this hyper-real world of new media (that’s incidentally now been around for decades), we’re rushing to include everything. And in doing so, we’re missing something.  

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Topics: content

All aboard the content truck, Mr Clarkson.

by Alan Stobie
17 Nov

I turned on the TV this morning.

Actually, no I didn’t. I picked up my iPhone, opened up my TV app and tapped BBC 1. TV has changed. Or rather, viewing platforms and habits have.

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Topics: content

If you really want to make money from your marketing, get real

by Alan Stobie
04 Aug

It’s peculiar, really. Marketing automation isn’t finding its way into a large majority of B2B marketing. And that’s not good. Not good at all.

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Topics: Insider