Where it’s widely regarded that the majority of the ad industry has been focusing on digital ad platforms, there’s something interesting going on.
The start of a new year brings new hopes, resolutions and goals for us all, especially in business lives. But often these ideas merely sit on a list, never actually being actioned because we “don’t have time”, we forget about them, or other things simply get in the way. Until now…
One has a focus on the messy world of the exploration and production of hydrocarbons, and involves heavy engineering and geology, machinery, tubes and pipes. The other specializes in branding, the digital world, SEO and media. Some people may assume one may be more left-brained than right-brained – but they’d be wrong.
Not only is Houston the energy capital of the world, it is home to one of the world’s largest rodeos—and Fifth Ring’s Houston office has its very own rodeo insider. Account executive, Stephanie Black, is a rodeo volunteer and has kept an eye on the yearly marketing tactics used by the Houston Livestock Show and Rodeo™ to become one of the flagship events for the city.
When I first saw Fifth Ring's internship opening for a Dojo Intern, I immediately opened the link. I was then prompted to read a longer yet unconventional description of the program. I thought to myself, "This is for me!”. It was then that my initial enthusiasm quickly turned to one of doubt and hesitation. Am I going to keep up with the fast pace of professionals? Will my skills be of any use for their existing projects? In spite of these uncertainties, I decided to apply and await a response.
It’s peculiar, really. Marketing automation isn’t finding its way into a large majority of B2B marketing. And that’s not good. Not good at all.