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News, views, opinions and general musings from across the Fifth Ring world.

Stephanie Colello

Recent Posts

Marketing Metrics Your CEO Wants to See

by Stephanie Colello
06 Apr

One of the biggest challenges marketers face is proving the value of their marketing efforts to their CEO. Vanity metrics such as new users and likes on social media are impressive, and always exciting to monitor, but they don’t get to the bottom line of the ROI of your company’s marketing efforts.

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Topics: Marketing Campaign, ROI, Metrics