News, views, opinions and general musings from across the Fifth Ring world.

Jennifer Maclennan

Regional Director - Europe
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Recent Posts

How to develop your business by linking sales and marketing?

by Jennifer Maclennan
27 Feb

A recent survey by Aberdeen and Grampian Chamber of Commerce found that almost half (47.5 percent) of its members would like more training in business development. This is not surprising given that sales as the means to maintain and grow businesses.

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Topics: Persona

How to justify your marketing spend

by Jennifer Maclennan
16 Feb

In a time of tightening budgets, in-house marketing departments are feeling the pressure to justify their spend.

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Topics: Inbound Marketing, Marketing Spend, Marketing Campaign, Marketing Budget