Blog

News, views, opinions and general musings from across the Fifth Ring world.

Why putting anything on the internet is a big mistake

by Alan Stobie
01 Dec

Straordinary, really. But, in this quick-spinning realm of the internet, this hyper-real world of new media (that’s incidentally now been around for decades), we’re rushing to include everything. And in doing so, we’re missing something.  

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Topics: content

All aboard the content truck, Mr Clarkson.

by Alan Stobie
16 Nov

I turned on the TV this morning.

Actually, no I didn’t. I picked up my iPhone, opened up my TV app and tapped BBC 1. TV has changed. Or rather, viewing platforms and habits have.

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Topics: content

Building deeper customer engagement with marketing automation tools

by Suzanne Yap
02 Oct

The past 18 months have been particularly trying in the oil and gas sector but there are hopeful signs that the situation might be picking up. In this emerging environment, companies are asking themselves if their existing strategies fit the new needs of their markets.

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Topics: content

Selling starts with a story – what’s yours?

by Jim Davidson
25 Apr

At Fifth Ring, we are always looking to improve and expand upon our skills and capabilities, and keeping up with the continuing development of content marketing is a vital part of that process.

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Topics: content