Blog

News, views, opinions and general musings from across the Fifth Ring world.

How to develop your business by linking sales and marketing?

by Jennifer Buchanan
27 Feb

A recent survey by Aberdeen and Grampian Chamber of Commerce found that almost half (47.5 percent) of its members would like more training in business development. This is not surprising given that sales as the means to maintain and grow businesses.

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Topics: persona

5 ways to get the best out of your marketing agency

by Andrew Bradshaw
24 Feb

Five ways to get the best out of your marketing agency

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Topics: persona

How to justify your marketing spend

by Jennifer Buchanan
16 Feb

In a time of tightening budgets, in-house marketing departments are feeling the pressure to justify their spend.

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Topics: persona

The most important thing modern CEOs are doing to strengthen their brand

by Alan Stobie
07 Feb

It’s an interesting world out there for the modern CEO in the world of oil and gas. Not only has the economic environment altered, technology has changed how buyers behave as well. It’s no longer enough to continue saying the same things to the same people in the same manner – and that presents its own challenges, regardless of the price of a barrel of oil.

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Topics: brand, persona