Times are challenging for many businesses right now. The focus is on cost once again. That means every penny that you spend on PR has to work. And you have to be able to show the value that your activity brings to your business.
Here are a few tips on how to get the most from your PR budget
Topics: Public Relations, Strategy, Oil and Gas
You know the quote by Eleanor Roosevelt, “Today is the oldest you’ve ever been, and the youngest you’ll ever be again.”? Well, the same applies to content. Today holds the most content there ever has been, and also the least there ever will be again.
As billions of people around the globe try and establish how best to cope with the COVID-19 pandemic, three fundamental factors are making communication with stakeholders difficult.
Topics: Public Relations, Crisis Communcations, Strategy, Internal Communications
Website visits affect lead generation, conversions and sales, so it’s no wonder why companies are constantly seeking new ways to generate more traffic.
Topics: Strategy, Digital Marketing, Inbound Marketing, Lead generation, Metrics
Thought you were set because you already have social media accounts? Think again.
Topics: Social Media, Strategy
The world around us has changed, our lives are becoming increasingly busy and we are now living in an age of 'always on.'
We've all been there before. A blank social media calendar with no ideas to fill it. So you type "social media marketing strategy" in google search and hope to find the creative spark that will help you produce killer content.
But, in reality, you'll be offered pages and pages of results all offering you the same thing. A downloadable template or calendar. This isn't going to change the game or help you stand out. Thousands of other marketers have just done the same thing. And, you are just adding to the growing list of crap. So don't waste your time.
Topics: Marketing, Strategy, Digital Marketing
Mistakes are a healthy part of every marketing strategy, and they're certainly nothing to be ashamed of in the new(ish) world of social media. That said, being sloppy is a whole different story.
Topics: Social Media, Marketing, Strategy, Digital Marketing
We've talked about the basics of marketing automation workflows quite a few times before. If you're reading this post, you are probably already running a few workflows. So I'm not going to talk about how to get them started -- Instead, I want to talk about what to do after you've got a few workflows under your belt.
Topics: Strategy, Digital Marketing, Inbound Marketing
The real secrets of why companies with in-house marketing and
communications teams partner with agencies
Most small to mid-size businesses work with marketing and communications (a.k.a. marcomms) agencies on everything from sales campaigns to brand building.
Topics: Marketing, Strategy, Digital Marketing
