Teams come together when they are playing to the same objective. Luckily, all of those involved in business development are playing to the same goal. Aren’t they?
News, views, opinions and general musings from across the Fifth Ring world.
In my experience, whenever the task of collaboratively celebrating sales and marketing is bundled together, one thing typically happens: sales grabs the limelight. The sales team is bolder, brasher, louder, and generally more in-your-face in celebration than their marketing colleagues.