News, views, opinions and general musings from across the Fifth Ring world.

Andrew joins energy think tank.

by Fifth Ring
16 Apr

We are delighted to announce that our head of energy insight Andrew Bradshaw has been selected to join the Energy Leadership Platform - the world's first think tank for senior communications professionals working across the energy industries. 

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Topics: Insider, Energy Insight, Public Relations

Make good, strategic, rational decisions about your brand.

by Peter Lyall
09 Apr

The fundamental challenge that we have when applying reason to the subject of brand is that great brand is great emotion. And this gives us a dichotomy, which is neatly summed up in a strategic principle that I apply called, 'Making Thinking Visible.' Without the rational, in-depth, analytical, left-brain approach, it is hard to have the right positioning and messaging associated with a brand in a creative, emotional space.

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Topics: brand, Marketing, Strategy

This is why your digital marketing campaign isn't getting results (oh, and how to fix it)


In our previous article, we looked at why your digital marketing strategy isn't working and how you can fix it. Once your robust digital marketing strategy and buyer personas are in place, then it’s time for the big campaign to go live.

But what if it isn’t an overnight viral sensation? And weeks later, you still don’t have any real results? 

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Topics: persona, content, digital marketing, inbound marketing

This is why your digital marketing strategy isn't working (oh, and how to fix it).


If you often find yourself sitting in a meeting room with your colleagues wondering why you're not getting any new clients when you're spending a ton of money on online ads, then it's time to stop and face the music.

Your digital marketing strategy isn't working.

This is more common than you think, but don't worry because it can be resolved.

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Topics: persona, content, digital marketing, inbound marketing

Emergency Response the art of staying calm in a crisis

by Fifth Ring
13 Feb

When organisations hire public relations firms their first thought is often how the consultants can help them gain visibility in the first instance and, if everything goes according to plan, how to gain favourability in the long term.

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Topics: Public Relations, Crisis Communcations, Strategy

It’s exciting times for subsea – don’t be sunk by outdated marketing

by Andrew Bradshaw
04 Feb

The three-year downturn in oil and gas, which started mid 2014, was felt throughout the industry. But it was arguably in the subsea sector that the impact was felt most.

In every corner of the world, one high-cost project after another was shelved or abandoned as subsea budgets were hit hard in favour of the less expensive and ‘quick win’ alternatives offered by North American shale.

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Topics: Energy Insight, Marketing, Strategy

The key challenges facing the energy industry of the future.

by Andrew Bradshaw
22 Jan

An impending shortfall in oil supply, a 25 percent increase in energy demand by 2040, the dramatic rise of electricity and a global collective failure to tackle greenhouse gas emissions are some of the key points in the recently-published World Energy Outlook 2018 from the International Energy Agency (IEA).

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Topics: Energy Insight, content, Public Relations

The best independent agency in Scotland

by Michael Madden
21 Jan


The results are in and we have been ranked the top Scottish agency in the Drum Independent Agency Census (68th in the UK). 

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Topics: team, Marketing, Strategy

All you need to know about inbound marketing


Inbound marketing. You may have heard the term already but do you really know what it is?  

Here are five questions we often get asked about inbound marketing.

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Topics: inbound



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Topics: inbound marketing