Blog

News, views, opinions and general musings from across the Fifth Ring world.

What the SEO cold callers don't tell you

by Michael Madden
15 Jul

Are we on the first page of Google? Have we made it to the top? How do we get there? Is our SEO strategy working? Does our digital marketing strategy convert to sales?

These are all questions that we are asked on a regular basis. But do you actually know the answers? 

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Topics: Content, Digital Marketing

Climate change: Are we taking our foot off the gas?

by Andrew Bradshaw
11 Jul

Recent debates have placed the climate change challenge at the front and centre of the international news agenda as organisations around the world re-examine their strategies in the context of reducing greenhouse gas (GHG) emissions.

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Topics: Energy Insight, Content, Digital Marketing

Trade show media meets made easy.

by Debbie Ho
11 Jun

Planning to make an announcement at a trade show? Showcasing a cool new product? Got a story to tell?

If this is your first time approaching the media for meetings at your booth, we have some tips on how you can effectively do so. And, perhaps gain new relationships that will last even after the show.

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Topics: Public Relations, Exhibitions, Trade Shows

What you need to know ahead of OGA 2019.

by Sue Xia
11 Jun

Oil and Gas Asia is fast approaching. So ahead of this years show we have pulled together some quick facts about the event. Read on and get prepared for this years show.

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Topics: Energy Insight, Public Relations

OTC Houston 2019 – celebrating 50 years with a focus on the future

by Andrew Bradshaw
16 May

 

The dust has just settled on the 50th annual OTC conference and exhibition in Houston and, as ever, the event produced many interesting points and conversation topics.

And while there was recognition that turning 50 was a significant landmark – there was much more debate on where the show, and the industry, sees itself in the future.

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Topics: OTC

Five tips to build connections and generate leads

by Chris Wolf
07 May


Whether you are attending OTC for the first time, or are an OTC veteran, you know from the moment you enter the showroom floor that your primary challenge is to rise above the noise (literally and figuratively). With tens of thousands of oil and gas professionals converging in one spot for a few days, how will you identify your target audience and make meaningful connections? We have some tips which we've used successfully over our 20+ years attending OTC. 

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Topics: Exhibitions

Expect confidence to be high at OTC in Houston

by Andrew Bradshaw
06 May

The conference and exhibition season for the oil and gas industry gets underway in earnest at the beginning of May with the Offshore Technology Conference, known as OTC, held in Houston.

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Topics: Energy Insight

How to brief your sales team. Before you make an exhibition of yourself.

by Michael Madden
06 May

 

The only thing worse than having no sales team, is having a poorly briefed one, because they won’t make you any money, but they will cost you.

So, how do you build a sales team that is high impact?

The answer is properly briefing your sales person (or team) to ensure they are well equipped to have conversations with your prospects, articulate the value of your event, and close the sale.

A well-briefed sales team is the key to an effective exhibition.

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Topics: Exhibitions, Marketing, Strategy, Sales team

Going the distance with OTC Houston

by Haley Ruddle
30 Apr

Over the years, OTC Houston has become one of the largest oil and gas exhibitions in the world. To celebrate this year's theme, "going the distance," we're taking a look back at how far OTC has come over the last 50 years, and how that has had a lasting impact on the offshore industry as a whole.

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Topics: Energy Insight

Subsea can unite oil and renewables in 'blue economy'

by Andrew Bradshaw
24 Apr

The recent downturn in oil (which we appear to have moved away from, thankfully) and the rise in renewables have prompted may people over the past few years to consider the synergies between both industries. 

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Topics: Energy Insight