Blog

Since we’re all cooped up in our homes, we should have a word.

One of the biggest challenges marketers face is proving the value of their marketing efforts to their CEO. Vanity metrics such as new users and likes on social media are impressive, and always exciting to monitor, but they don’t get to the bottom line of the ROI of your company’s marketing efforts.

With over a decade of broadcast experience, business manager Stevie Brown shares some insight from the world of entertainment, and how we can apply these principals to business video conference calls.  

Businesses throughout the world are facing new challenges as the economic impact of the Coronavirus pandemic starts to hit home. 

In order for B2B businesses to keep the lights on, we all need to work smarter to tackle the challenges ahead.

During uncertain times, businesses are tightening budgets, making sure investments are worth it and looking at ways to innovate and become even more efficient at delivering products and services. It is likely that the marketing budget is one of the first to be cut. We saw this during the oil and gas downturn, and we can expect to see this again during the Coronavirus fallout. But that is a short-term fix that will have long-term consequences. Maintaining visibility is essential for long-term profitability and continued investment. 

Your customers are still spending money. They don't want to spend carelessly; they want to buy sensibly from brands they can trust. So here are five steps that you can take to prepare your B2B marketing activity for the difficult months that lie ahead for us all.

Given the current Coronavirus pandemic, clearly we need to be extremely cautious about venturing outside but if, like me, you have been out for a daily walk round your neighbourhood (respecting social distancing of course) you might notice something new and interesting. Drawings and paintings are springing up all over the place, displayed on windows and doors. These images, created by children, show vibrant rainbows often with some positive and inspiring words like ‘be brave’, ‘stay safe’ or ‘spread the colour’.

With the UK Government advising people to work from home where possible due to the coronavirus spread, many of us used to the regular routine of office life are about to experience a whole new way of doing business and interacting with colleagues.

As someone who has worked remotely for several years, I thought I’d share some of the benefits and downsides of operating from within your own four walls. And clear up a few myths.

As billions of people around the globe try and establish how best to cope with the COVID-19 pandemic, three fundamental factors are making communication with stakeholders difficult.

LinkedIn is a busy place. Latest stats show that two million posts are made everyday. That means it’s all too easy for your key messaging to be swept away in the tidal wave of daily mediocre content. So how do you make sure that your message cuts through the masses and resonates with your audience?

If you work in a B2B sales or marketing role you will be familiar with the part that events play in your marketing mix. But with the outbreak of the coronavirus (COVID19) and government precautions we have seen an increase in event cancellations and/or postponements. 

All of the marketing/sales event plans we prepared for the new financial year are now at risk of being put back to the drawing board (or flushed down the toilet). We know that our clients rely on major events (OTC, OTC Asia, NACE etc.) to launch new products, generate new business opportunities and network with suppliers. So what are the options if you experience failure to launch?

Being the only marketing person in your company can be daunting. The sheer amount of marketing strategies and methods that you can use to build your brand, boost awareness of your services and implement campaigns is a lot to juggle by yourself.