As a rule, change happens more slowly than people predict but, in hindsight, more radically than industry expects. Technology has changed consumption to an extraordinary degree – the smartphone, since 2007, more than the laptop. It has interfered with times-of-day when media had impact (the morning commute, say) but it has also changed what is consumed: the volume of content we consume and its formats. Digital media encourages continuous – relentless – snacking because search and social media require that behaviour for their businesses to thrive.
Exhibitions, although expensive, are a great opportunity for our clients to meet current and potential customers, journalists and other stakeholders all in one place.
The energy industry, particularly the oil and gas industry, loves its catchphrases.
It’s frustrating putting a shedload of work into something only to see it not get picked up by anyone. Calls with clients, draft after draft, arranging pictures and then nothing. Not even a centimetre of coverage.
Offshore Europe, the biennial exhibition and conference for the international oil and gas industry held in Aberdeen, will soon be upon us once again. The event has been a staple in the industry calendar for more than 40 years. But with a new venue – P&J Live at Bucksburn on the western outskirts of the city –, it’s a good time for exhibitors to rethink their approach to the show.
Are we on the first page of Google? Have we made it to the top? How do we get there? Is our SEO strategy working? Does our digital marketing strategy convert to sales?
These are all questions that we are asked on a regular basis. But do you actually know the answers?
Recent debates have placed the climate change challenge at the front and centre of the international news agenda as organisations around the world re-examine their strategies in the context of reducing greenhouse gas (GHG) emissions.
Planning to make an announcement at a trade show? Showcasing a cool new product? Got a story to tell?
If this is your first time approaching the media for meetings at your booth, we have some tips on how you can effectively do so. And, perhaps gain new relationships that will last even after the show.