Sometimes it feels like marketing strategies are outdated as soon as plans are finalized. Between search engines, social media channels and apps constantly updating their algorithms, the emergence of breakthrough technology and the ever-changing media consumption, marketers have to not only keep up, but stay one foot ahead to strategize long-term, effective marketing plans.
According to AdAge, there are more than 190,000 marketing professionals in the U.S. Have you ever stopped to think just how many of them are trying to target the exact same audience as you? How do you make sure you are the one that reaches them?
This was my first internship, so I wasn’t quite sure what to expect before arriving at Fifth Ring Houston this summer. My only knowledge about internships was from what I'd seen in movies where interns get tasked with all the paperwork, have to do coffee runs and don’t have any say. Nerve-racking… but that wasn’t the case here.
Stavanger in Norway is the home of the international oil and gas industry this week as the city hosts the ONS conference and exhibition.
The Fifth Ring Houston team recently buried a time capsule in celebration of its 10th anniversary. The time capsule—to be opened on 08/08/28—is meant to reflect on the past, celebrate the present and envision the future. Below is the message that the time capsule contained.
Cross your fingers. Make a wish. Knock on wood. These acts of hope are so old that we don’t even know how they started off the top of our head. Of course we know it doesn’t have a direct impact on any outcomes, but it’s the spirit behind them that seems to make a difference in the moment.
The 50th edition of OTC Houston – the leading annual exhibition and conference in the world’s oil and gas calendar - has just ended with organisers reporting an attendance figure of 61,300 for the four-day event.
Topics: Energy Insight