Blog

News, views, opinions and general musings from across the Fifth Ring world.

Stop start growth creates supply chain confusion

by Andrew Bradshaw
07 Jan

There is across the board recognition that the cyclical oil and gas industry, which has been characterised by a series of peaks and troughs throughout its history, is now out of the worst from the most recent downturn and is starting to look up once more.

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Topics: Insider, Energy Insight

What's trending in 2019?

by Michael Madden
31 Dec

We live in the world of change. Every day is different and the world never stops.

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Topics: Marketing, Strategy

Christmas market(ing), targets and unique snowflakes. Let’s talk.

by Alan Stobie
24 Dec

Never underestimate the power of words.

Ever.

Written well, words can force you to completely change what you’re thinking. They can transport you to somewhere different.

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Topics: website improvement, Marketing, Strategy

The Age of Earned

by Hannah Rumbles
21 Dec

This is the age of earned. In recent times, there has increasingly been more focus on digital marketing for owned and paid media with the ability to accurately measure the result of our campaigns. But with public relations moving at a greater pace than anyone else in marketing and communications – turbo charged by digital, our skills are more relevant than ever. But we need to move fast to take advantage!

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Topics: Public Relations, Marketing, Strategy

Why You Should Enter More Awards

by Michael Madden
19 Nov

"Something that is conferred or bestowed especially on the basis of merit or need."

That's the Oxford dictionary definition of the word "award." And for such a brief description, it packs a lot of punch - especially with the "merit" part. After all, we all love merit-based recognition, especially at work. 

The last couple of months have proven to be a bountiful for the Fifth Ring trophy cabinet as we welcome nine new additions to the collection from four awarding bodies. In this blog we take a look at some of our recent award wins.

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Topics: Insider, brand, Public Relations, website improvement, Marketing

Can New Gas Finds Help the UK Towards a Carbon Free Future?

by Andrew Bradshaw
06 Nov

In the latest edition of Energy North our Head of Energy Insight Andrew discusses the future of the U.K's gas industry in the North Sea.

It may be a remote, harsh and challenging area to operate in, but the deep waters west of the Shetland Isles may arguably hold the future of the U.K.’s gas industry and of the country’s wider energy provision in their grasp.

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Topics: Insider, team, Energy Insight

4 Steps to Future Proof your Marketing Plan

by Haley Ruddle
01 Nov

Sometimes it feels like marketing strategies are outdated as soon as plans are finalized. Between search engines, social media channels and apps constantly updating their algorithms, the emergence of breakthrough technology and the ever-changing media consumption, marketers have to not only keep up, but stay one foot ahead to strategize long-term, effective marketing plans.

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Topics: Marketing, Strategy

4 Tips to Give You a Marketing Edge

by Fifth Ring
04 Oct

According to AdAge, there are more than 190,000 marketing professionals in the U.S. Have you ever stopped to think just how many of them are trying to target the exact same audience as you? How do you make sure you are the one that reaches them? 

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Topics: Insider, team

Summer 2018 Internship Recap: What I Learned About Collaboration, Leadership and Teamwork

by David Mancipe
03 Sep

This was my first internship, so I wasn’t quite sure what to expect before arriving at Fifth Ring Houston this summer. My only knowledge about internships was from what I'd seen in movies where interns get tasked with all the paperwork, have to do coffee runs and don’t have any say. Nerve-racking… but that wasn’t the case here.

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Topics: Insider, team

ONS 2018 – looking to the future with a reminder of the past

by Andrew Bradshaw
28 Aug

Stavanger in Norway is the home of the international oil and gas industry this week as the city hosts the ONS conference and exhibition. 

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Topics: Insider, team, Energy Insight