News, views, opinions and general musings from across the Fifth Ring world.

What you should be doing when you are not at OTC

by Andrew Bradshaw
17 Apr

At this time of year, marketers in the oil and gas industry around the world are usually busy channelling all their attention into one activity – the annual Offshore Technology Conference in Houston, Texas.

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Topics: Oil and Gas, Trade Shows, Events

Globalization: One Strategy Doesn't Fit All

by Haley Martin
14 Apr

The goal of a marketing strategy is to connect with your audience. But people around the world have vastly different wants and needs. There are countless cultures to be mindful of. Some people may see 100 marketing messages a day and others may see 1,000.

So whether you’re reading this on the sofa, at a desk in your makeshift study or trying get some work done while at the same time avoiding the kids as you work from home, below are four aspects of your global strategy that you should be regionalizing:

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Topics: Content, Marketing Tips, Marketing Campaign

4 Types of Creative Content to Boost Your Social Media Performance

by Haley Martin
13 Apr

It’s easy to get stuck in a rut with social media marketing. After writing social media again and again, it can start to feel a little stale.

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Topics: Content, Social Media, Marketing, Creative

10 Tips to Build a Content Strategy to Grow Your Business

by Haley Martin
09 Apr

You know the quote by Eleanor Roosevelt, “Today is the oldest you’ve ever been, and the youngest you’ll ever be again.”? Well, the same applies to content. Today holds the most content there ever has been, and also the least there ever will be again.

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Topics: Content, Marketing, Strategy

Going nowhere? Have a word.

by Alan Stobie
06 Apr

Since we’re all cooped up in our homes, we should have a word.

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Marketing Metrics Your CEO Wants to See

by Stephanie Colello
06 Apr

One of the biggest challenges marketers face is proving the value of their marketing efforts to their CEO. Vanity metrics such as new users and likes on social media are impressive, and always exciting to monitor, but they don’t get to the bottom line of the ROI of your company’s marketing efforts.

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Topics: Marketing Campaign, ROI, Metrics

How to engage participants during your video conferences

by Stevie Brown
31 Mar

With over a decade of broadcast experience, business manager Stevie Brown shares some insight from the world of entertainment, and how we can apply these principals to business video conference calls.  

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Topics: Team, Content, Internal Communications

A guide to B2B marketing in a post-Coronavirus world

by Michael Madden
26 Mar

Businesses throughout the world are facing new challenges as the economic impact of the Coronavirus pandemic starts to hit home. 

In order for B2B businesses to keep the lights on, we all need to work smarter to tackle the challenges ahead.

During uncertain times, businesses are tightening budgets, making sure investments are worth it and looking at ways to innovate and become even more efficient at delivering products and services. It is likely that the marketing budget is one of the first to be cut. We saw this during the oil and gas downturn, and we can expect to see this again during the Coronavirus fallout. But that is a short-term fix that will have long-term consequences. Maintaining visibility is essential for long-term profitability and continued investment. 

Your customers are still spending money. They don't want to spend carelessly; they want to buy sensibly from brands they can trust. So here are five steps that you can take to prepare your B2B marketing activity for the difficult months that lie ahead for us all.

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Topics: Marketing Tips, Marketing Campaign, Lead generation

Showing, not just telling.

by Owen Davies
24 Mar

Given the current Coronavirus pandemic, clearly we need to be extremely cautious about venturing outside but if, like me, you have been out for a daily walk round your neighbourhood (respecting social distancing of course) you might notice something new and interesting. Drawings and paintings are springing up all over the place, displayed on windows and doors. These images, created by children, show vibrant rainbows often with some positive and inspiring words like ‘be brave’, ‘stay safe’ or ‘spread the colour’.

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Topics: Brand, Creative, Marketing Tips

WTF is WFH all about?

by Andrew Bradshaw
18 Mar

With the UK Government advising people to work from home where possible due to the coronavirus spread, many of us used to the regular routine of office life are about to experience a whole new way of doing business and interacting with colleagues.

As someone who has worked remotely for several years, I thought I’d share some of the benefits and downsides of operating from within your own four walls. And clear up a few myths.

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