News, views, opinions and general musings from across the Fifth Ring world.

Adapting your B2B marketing strategy to fit the ever-evolving climate.

by Parada Sritaragul
28 Apr

For many B2B companies, tradeshows are the sales team’s bread and butter. For good reasons, of course. Nothing can compete with the face to face networking opportunities with prospects and renewing existing relationships with clients, all on a single platform. However, now that most offline events around the world are rescheduled or cancelled, what can you do to ensure continuity of your company’s presence?

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Topics: Lead generation, Email Marketing, Metrics

5 things I learnt as a Fifth Ring Intern

by Amy Reid
17 Apr

Over the last 3 months, I have had the pleasure of interning alongside the PR team here at Fifth Ring, Aberdeen. Fifth Ring is a global B2B marketing agency which provides a wide range of specialist services. Therefore, I have not only obtained valuable experience in public relations, but gained a better understanding of the B2B marketing process as a whole.

To sum up my time at Fifth Ring my colleagues in the PR team asked me five questions to summarise my internship. 

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Topics: Team, Public Relations, Internal Communications

Keeping the doors of communication open to your stakeholders

by Amnah Senen
17 Apr

COVID-19 is no doubt changing our way of life and daily routines. By now, almost all companies in Singapore have joined the work-from-home (WFH) movement as part of stricter safe distancing measures in place.

At Fifth Ring, we continue communicating internally using various digital tools available and setting some foundations to ensure we operate as near to normal as possible. We have replaced face-to-face meetings with conference calls, refocused our marketing efforts, and reviewed clients’ marcomms plans for the year.

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Topics: Team, Marketing, Personas

What you should be doing when you are not at OTC

by Andrew Bradshaw
17 Apr

At this time of year, marketers in the oil and gas industry around the world are usually busy channelling all their attention into one activity – the annual Offshore Technology Conference in Houston, Texas.

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Topics: Oil and Gas, Trade Shows, Events

Globalization: One Strategy Doesn't Fit All

by Haley Martin
14 Apr

The goal of a marketing strategy is to connect with your audience. But people around the world have vastly different wants and needs. There are countless cultures to be mindful of. Some people may see 100 marketing messages a day and others may see 1,000.

So whether you’re reading this on the sofa, at a desk in your makeshift study or trying get some work done while at the same time avoiding the kids as you work from home, below are four aspects of your global strategy that you should be regionalizing:

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Topics: Content, Marketing Tips, Marketing Campaign

4 Types of Creative Content to Boost Your Social Media Performance

by Haley Martin
13 Apr

It’s easy to get stuck in a rut with social media marketing. After writing social media again and again, it can start to feel a little stale.

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Topics: Content, Social Media, Marketing, Creative

10 Tips to Build a Content Strategy to Grow Your Business

by Haley Martin
09 Apr

You know the quote by Eleanor Roosevelt, “Today is the oldest you’ve ever been, and the youngest you’ll ever be again.”? Well, the same applies to content. Today holds the most content there ever has been, and also the least there ever will be again.

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Topics: Content, Marketing, Strategy

Going nowhere? Have a word.

by Alan Stobie
06 Apr

Since we’re all cooped up in our homes, we should have a word.

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Marketing Metrics Your CEO Wants to See

by Stephanie Colello
06 Apr

One of the biggest challenges marketers face is proving the value of their marketing efforts to their CEO. Vanity metrics such as new users and likes on social media are impressive, and always exciting to monitor, but they don’t get to the bottom line of the ROI of your company’s marketing efforts.

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Topics: Marketing Campaign, ROI, Metrics

How to engage participants during your video conferences

by Stevie Brown
31 Mar

With over a decade of broadcast experience, business manager Stevie Brown shares some insight from the world of entertainment, and how we can apply these principals to business video conference calls.  

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Topics: Team, Content, Internal Communications