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Asia Pacific Maritime (APM) 2024, the maritime industry event held in Singapore in March 2024, served as a platform for showcasing cutting-edge technologies and future-focused conversations on sustainability, a topic of paramount importance in a sector traditionally seen as a significant contributor to global emissions. The conference brought together industry leaders from across the globe. APM was held at Marina Bay Sands Conference Centre and saw close to 16,000 attendees over three days. This article delves into the experiences of the communications team behind the scenes, revealing the strategies employed, the challenges encountered, and the valuable lessons learned.

Tradeshows reborn: the new marketplace is the old marketplace

For decades, tradeshows or exhibitions have been a staple of marketing comms but their importance has changed. You may have thought they’d faded away for a while (and during the pandemic, they did) but they still have much to offer if you approach them in the right way.

Trust. It’s the most important currency a brand has. Particularly in the world we live in; that of untruths and desire for instantaneous information.

If you want to generate more sales, you need to master the basics of marketing.

It’s 2020, information is free and we all hate being sold to. So how can you convince the market to buy your product or service?

Great marketing is persuasive. As a marketer you are not judged on how beautiful your campaign creative is or how clever your SEO strategy has been developed. Your success is determined by the amount of revenue you generate from your efforts. In business, the most important metric is measured in dollars.

Countries around the world went into lockdown. Local governments rolled out new social guidelines to learn and abide by. National protests broke out in major cities across the U.S.

If you are involved in digital marketing or have ever worked with a digital agency then you’ve likely heard the term SEO or search engine optimisation. But, that doesn’t mean you understand what it is, why it is important or how to do it successfully.

It also doesn’t mean you can’t learn.

Much like driving, most of us probably like to think we’re above average when it comes to negotiating. After all, negotiations are an essential part of business and many of us do it every day with our customers, suppliers, partners and even colleagues. But when the pressure is on and the stakes are high, negotiations can reach deadlock, misinterpretations can occur, conflict can spiral out of control and money can be left on the table.

What if I told you that IKEA’s top selling product isn’t a piece of furniture? It is a meatball…

Each year the popular Swedish furniture maker sells 150 million meatballs, dwarfing the sales of its top furniture product, the “Billy” bookcase.

From a business and marketing perspective, this is fascinating. A furniture store’s number one product isn’t furniture at all…

However bad a situation might be, people will often look for the positives. 

The lack of traffic on our roads and in our skies due to the COVID-19 lockdown has lead to two things occurring: one; noise pollution has fallen significantly and two; many cities around the world have witnessed a fall in air pollution.