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Times are challenging for many businesses right now. The focus is on cost once again. That means every penny that you spend on PR has to work. And you have to be able to show the value that your activity brings to your business.

Here are a few tips on how to get the most from your PR budget

For many B2B companies, tradeshows are the sales team’s bread and butter. For good reasons, of course. Nothing can compete with the face to face networking opportunities with prospects and renewing existing relationships with clients, all on a single platform. However, now that most offline events around the world are rescheduled or cancelled, what can you do to ensure continuity of your company’s presence?

Over the last 3 months, I have had the pleasure of interning alongside the PR team here at Fifth Ring, Aberdeen. Fifth Ring is a global B2B marketing agency which provides a wide range of specialist services. Therefore, I have not only obtained valuable experience in public relations, but gained a better understanding of the B2B marketing process as a whole.

To sum up my time at Fifth Ring my colleagues in the PR team asked me five questions to summarise my internship. 

COVID-19 is no doubt changing our way of life and daily routines. By now, almost all companies in Singapore have joined the work-from-home (WFH) movement as part of stricter safe distancing measures in place.

At Fifth Ring, we continue communicating internally using various digital tools available and setting some foundations to ensure we operate as near to normal as possible. We have replaced face-to-face meetings with conference calls, refocused our marketing efforts, and reviewed clients’ marcomms plans for the year.

At this time of year, marketers in the oil and gas industry around the world are usually busy channelling all their attention into one activity – the annual Offshore Technology Conference in Houston, Texas.

The goal of a marketing strategy is to connect with your audience. But people around the world have vastly different wants and needs. There are countless cultures to be mindful of. Some people may see 100 marketing messages a day and others may see 1,000.

So whether you’re reading this on the sofa, at a desk in your makeshift study or trying get some work done while at the same time avoiding the kids as you work from home, below are four aspects of your global strategy that you should be regionalizing:

It’s easy to get stuck in a rut with social media marketing. After writing social media again and again, it can start to feel a little stale.

You know the quote by Eleanor Roosevelt, “Today is the oldest you’ve ever been, and the youngest you’ll ever be again.”? Well, the same applies to content. Today holds the most content there ever has been, and also the least there ever will be again.

Since we’re all cooped up in our homes, we should have a word.

One of the biggest challenges marketers face is proving the value of their marketing efforts to their CEO. Vanity metrics such as new users and likes on social media are impressive, and always exciting to monitor, but they don’t get to the bottom line of the ROI of your company’s marketing efforts.