Every once in a while I tweet music star, Taylor Swift, to let her know that I'd be happy to answer the phone if she ever wanted to call me. 

She never tweets me back. Besides becoming a Grammy nominated country music artist, I don’t know what more I can do to get her to notice me. Which is why I’m writing a blog post.

I need to strengthen my social media presence so maybe I might stand a chance, because power lies deep within credibility and numbers…and social media.

What are some things that we as practitioners should try to integrate into our social media life?

According to Forbes, we should be involved in a large number of channels such as YouTube, Vimeo, Twitter and LinkedIn and participate frequently.

CommPRO.biz has 10 tips of their own on what to do in 2012 for social media. Here are the ones I thought were the most important.

• Add search engine optimization (SEO) keywords to social media blurbs because by doing this it helps people find us.

• A social media icons to all of our websites to make our efforts easily accessible.

• Create and announce a “we’re going to the Moon” plan.

“The U.S. went to the moon because the president set the goal, called both industry and the citizenry to action, and would not take no for answer,” said Vicki Flaugher of commPRO. “Follow this example with social media implementation. Include everyone and set the bar high.”

• Produce more original content. As I said earlier, producing content is the way to become a social media presence, but this content must be original content. Be interesting!

• Stop all third person jargon. Social media needs the personal touch because as Flaugher puts it “would you consider it professional to introduce yourself in third person at a business cocktail party?”

• Above all – find the right people in your company to use social media, but also include everyone because they may have some ideas that will help.

To read all of commPRO’s tips, click here.