A few Saturdays ago, I did something I’ve never done before.
It’s an interesting world out there for the modern CEO in the world of oil and gas. Not only has the economic environment altered, technology has changed how buyers behave as well. It’s no longer enough to continue saying the same things to the same people in the same manner – and that presents its own challenges, regardless of the price of a barrel of oil.
Straordinary, really. But, in this quick-spinning realm of the internet, this hyper-real world of new media (that’s incidentally now been around for decades), we’re rushing to include everything. And in doing so, we’re missing something.
It’s peculiar, really. Marketing automation isn’t finding its way into a large majority of B2B marketing. And that’s not good. Not good at all.