Blog

News, views, opinions and general musings from across the Fifth Ring world.

Alan Stobie

Associate Creative Director
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Recent Posts

Why bots and AI need to be questioned.

by Alan Stobie
17 Mar

A few Saturdays ago, I did something I’ve never done before.

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The most important thing modern CEOs are doing to strengthen their brand

by Alan Stobie
07 Feb

It’s an interesting world out there for the modern CEO in the world of oil and gas. Not only has the economic environment altered, technology has changed how buyers behave as well. It’s no longer enough to continue saying the same things to the same people in the same manner – and that presents its own challenges, regardless of the price of a barrel of oil.

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Topics: brand, persona

Why putting anything on the internet is a big mistake

by Alan Stobie
01 Dec

Straordinary, really. But, in this quick-spinning realm of the internet, this hyper-real world of new media (that’s incidentally now been around for decades), we’re rushing to include everything. And in doing so, we’re missing something.  

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Topics: content

All aboard the content truck, Mr Clarkson.

by Alan Stobie
16 Nov

I turned on the TV this morning.

Actually, no I didn’t. I picked up my iPhone, opened up my TV app and tapped BBC 1. TV has changed. Or rather, viewing platforms and habits have.

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Topics: content

If you really want to make money from your marketing, get real

by Alan Stobie
03 Aug

It’s peculiar, really. Marketing automation isn’t finding its way into a large majority of B2B marketing. And that’s not good. Not good at all.

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Topics: Insider