Meet the latest addition to our Aberdeen Office, Kyle Yeats.
We asked Kyle to introduce himself and share what excites him about joining Fifth Ring.
What drew you to Fifth Ring?
I started at Fifth Ring in January. Having worked in the industry for a few years I was always aware of Fifth Ring and their presence globally. When the opportunity came up to join the Aberdeen team, working in public relations it was the perfect fit for where I wanted my career to go next.
What made you want to pursue a career in PR?
As an avid Sex and the City fan, it was Samantha Jones. Throughout school I dabbled between becoming an actor or a journalist, before deciding, with inspiration from the SATC glamorous comms professional, that it would be good to combine my skills of writing with my confident personality and chatty outlook. PR seemed the ideal vocation!
Which Fifth Ring value hits closest to home for you?
I think for me it would be 'mastering our subject'. Although I studied PR and communications at university, the industry is always changing with new technology and different ways to deliver content. It's so important to keep up-to-date with this and ensure that we are on top of it all. What is really interesting at Fifth Ring is the different cogs in the machine, which allows us all to be exposed to different specialisms and learn from the experts.
What is one piece of advice you would give someone about branding/digital marketing/PR/social media/etc?
Start with the basics and learn your brand inside out. A logo, advert, press release or even a Facebook post can only be developed when there is a clear proposition and messaging in place. Once you understand exactly who you are, what you do, who you’re trying to engage with and why you do it, it will make the communications much easier.
During the weekends, you can find me...
Either watching a show at His Majesty's Theatre in Aberdeen, or drinking G&Ts with good friends either on the sofa or out on a dance floor!
Kyle is one of the many great people we have here at Fifth Ring. Looking to have our team of experts help you maximize your marketing and branding potential? Contact us here.
Looking to work alongside Kyle and the rest of our team? Pop over to our career page here.
Kyle joined the Fifth Ring public relations team in 2017 with a passion and skill for developing and delivering interesting and compelling content for online and offline channels.Having graduated from Robert Gordon University with a BA Hons in Communications with Public Relations, Kyle has over five years of marketing, events and sales experience, working in-house, agency side and some time as a freelancer. Drawing on a diverse range of knowledge he has strong industry experience in a variety of sectors including: education; food and drink; energy; aerospace, defence and marine; public sector and construction.