Blog

News, views, opinions and general musings from across the Fifth Ring world.

How to develop your business by linking sales and marketing?

by Jennifer Buchanan
27 Feb

A recent survey by Aberdeen and Grampian Chamber of Commerce found that almost half (47.5 percent) of its members would like more training in business development. This is not surprising given that sales as the means to maintain and grow businesses.

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Topics: persona

5 ways to get the best out of your marketing agency

by Andrew Bradshaw
24 Feb

Five ways to get the best out of your marketing agency

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Topics: persona

5 questions with our new Senior Account Executive, Kyle Yeats

by Fifth Ring
23 Feb

Meet the latest addition to our Aberdeen Office, Kyle Yeats.

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Topics: team

How to justify your marketing spend

by Jennifer Buchanan
16 Feb

In a time of tightening budgets, in-house marketing departments are feeling the pressure to justify their spend.

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Topics: persona

Global hub may be the future of oil and gas industry

by Andrew Bradshaw
14 Feb

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Topics: Energy Insight

5 ways to identify your perfect customer

by Kyle Yeats
10 Feb

If you don’t know who your customers are how do you expect to sell to them? What are their problems? Where do they consume information?

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The most important thing modern CEOs are doing to strengthen their brand

by Alan Stobie
07 Feb

It’s an interesting world out there for the modern CEO in the world of oil and gas. Not only has the economic environment altered, technology has changed how buyers behave as well. It’s no longer enough to continue saying the same things to the same people in the same manner – and that presents its own challenges, regardless of the price of a barrel of oil.

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Topics: brand, persona

The future of the energy industry under President Trump: part 5

by Scott Segal
19 Jan

Key Questions

With President-elect Trump’s inauguration tomorrow, we are concluding our five-part blog series with two key questions. Over this series, Scott Segal, partner at Policy Resolution Group, has shared what impact he thinks the Trump presidency will have on the energy industry, policies, and overall performance in the market. In this final instalment, Mr Segal gives his thoughts on two critical questions: what foreign oil and gas companies operating in the US should be aware of, and if we will see $100 oil again in the next four years.

What should foreign oil and gas companies operating in the US market be aware of under the new administration, and will there be an impact on them in particular?

There is little reason to suspect that as a general rule the US will become a less hospitable place for foreign energy corporations to do business. The generally light touch that can be expected from the new administration, coupled with reduced tax burdens, might even improve circumstances for foreign interests looking to do business here. 

Foreign press accounts after election day seemed to favour the notion that European energy majors and oil field service companies might even seek to strengthen ties to the US market under the Trump Administration. The Spanish press pointed specifically to Repsol SA’s activities in Alaska as a particular beneficiary. 

But the balancing act may come down to how far the new administration will push its protectionist rhetoric and its distrust of international agreements like Paris. If taken too far, such activities could create the basis for international retaliation against the US. This could make US markets less open, and could reduce foreign market availability to US goods and services. 

Will we see $100 oil again under the Trump Administration?

Governmental regulation is not as dispositive regarding the price of oil as is demand. Of course, if governmental policy can stimulate economic growth, and therefore demand, then you are on the road to higher commodity prices. As noted above, while markets are reacting quite positively to the prospects of a Trump Administration, the potential for protectionism or near-term overheating of the economy could reduce economic growth as the administration continues. Hopefully, appropriate reading of the macroeconomic tea leaves will keep the next administration from this dangerous course.

Experts in the field look at international trends – from growth to demographics – and conclude that conditions that might produce $100 oil seem unlikely in the near term. But stimulating economic growth, decreasing production costs, and helping to establish new markets overseas are important elements to a strategy that would help restore value to oil and gas commodities.


President-elect Trump’s inauguration is within view and the energy industry is keen to see what changes his administration will bring.

Catch up on the rest of our insight series before tomorrow. Read Potential positive policies hereTaking a look at both sides of the coin here, What will become of President Obama’s environmental legacy? here and Taking a look at personnel safety here.

Scott Segal is a partner with Policy Resolution Group. He has over two decades of experience across a broad range of policy and communications issues, with particular experience dealing with energy, the environment, and natural resources. Other areas of experience range from healthcare to financial services to trade and manufacturing issues. A practising lawyer, Scott assists clients with effective participation in the legislative and regulatory processes. Read his full bio here.  

Policy Resolution Group

The Policy Resolution Group (PRG) at Bracewell helps clients around the world navigate our complex federal landscape. They create and implement successful strategies to achieve our clients’ government relations objectives. PRG provides counsel and services in Legislative and Regulatory Affairs, Information Gathering and Political Analysis, Strategic Communications and Legal Representation. Uniquely, PRG delivers results across all these areas – for corporations, industry coalitions, trade associations, entrepreneurs, investors, financial institutions and government entities.

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Topics: Energy Insight

The future of the energy industry under President Trump: part 4

by Scott Segal
18 Jan

Taking a look at personnel safety.

President Trump’s inauguration is this Friday and as the US gets ready for its next president, we have asked Scott Segal, partner at Policy Resolution Group, for his insight on what he thinks the Trump presidency will have on the energy industry, policies, and overall performance in the market.

For the fourth instalment of this five-part series, we examine safety culture in the US oil and gas industry. Mr Segal shares his views on any regulatory reform that will impact this area for energy companies.

The Trump campaign said little on workplace safety as a general matter, whether specific to the energy sector or more generally to the manufacturing sector at large. There is not likely to be any significant expansion in government resources in this area. For example, Secretary of State Hillary Clinton had promised to revisit the long-suffering ergonomics rule. That seems unlikely in a Trump administration.

The safest prediction would be to simply look to the more general deregulatory impulse that underlies the Trump campaign. After all, he did promise: “We’re going to cut down regulations between 85% – 90%”. One might imagine that Mr Trump’s long history in the construction business has given him a firm understanding of safety regulation and a dislike for enforcement priorities he may feel reflect a certain overzealousness on the part of federal regulators. 

It is hard to tell what of specific reference to energy production might be slowed or revisited. Certainly, there are electronic recordkeeping and anti-retaliation rules that may be costly. The silica exposure rule has been of some concern to shale development sites. 

But the biggest shift may be in enforcement, which is likely to swing back from harsh penalties and adversarial actions more in the direction of compliance assurance activities. Voluntary programs under which firms in the energy sector (for example, refining) have made enhanced commitments have proven effective but were not particularly favoured by the Obama Administration. Such Voluntary Protection programs, with their proven record of success, could again be welcome as compliance strategies.


On Thursday we conclude this series with what foreign oil and gas companies operating in the US can expect under the Trump Administration, along with the important question, will we see $100 oil again under the Trump presidency?

Want to catch up on the other blogs in the series? Read Potential positive policieshere, Taking a look at both sides of the coin here, and What will become of President Obama’s environmental legacy? here.

Scott Segal is a partner with PRG. He has over two decades of experience across a broad range of policy and communications issues, with particular experience dealing with energy, the environment, and natural resources. Other areas of experience range from healthcare to financial services to trade and manufacturing issues. A practising lawyer, Scott assists clients with effective participation in the legislative and regulatory processes. Read his full bio here.  

Policy Resolution Group

The Policy Resolution Group (PRG) at Bracewell helps clients around the world navigate our complex federal landscape. They create and implement successful strategies to achieve our clients’ government relations objectives. PRG provides counsel and services in Legislative and Regulatory Affairs, Information Gathering and Political Analysis, Strategic Communications and Legal Representation. Uniquely, PRG delivers results across all these areas – for corporations, industry coalitions, trade associations, entrepreneurs, investors, financial institutions and government entities.

Read More

Topics: Energy Insight

The future of the energy industry under President Trump: part 3

by Scott Segal
17 Jan

What will become of President Obama’s environmental legacy?

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Topics: Energy Insight