Blog

News, views, opinions and general musings from across the Fifth Ring world.

Why bots and AI need to be questioned.

by Alan Stobie
17 Mar

A few Saturdays ago, I did something I’ve never done before.

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5 ways to revamp your B2B social media accounts

by Stephanie Black
14 Mar

Lets be honest, we have all started business social media channels with the best of intentions only to find ourselves struggling to keep up with content, retweets/shares, and new followers.

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Topics: brand

Spring Budget; a step in the right direction for oil and gas industry

by Andrew Bradshaw
08 Mar
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Topics: Energy Insight

5 things B2B marketers can learn from the Houston Livestock Show and Rodeo™

by Stephanie Black
07 Mar

Not only is Houston the energy capital of the world, it is home to one of the world’s largest rodeos—and Fifth Ring’s Houston office has its very own rodeo insider. Account executive, Stephanie Black, is a rodeo volunteer and has kept an eye on the yearly marketing tactics used by the Houston Livestock Show and Rodeoto become one of the flagship events for the city.   

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Topics: Insider

How to develop your business by linking sales and marketing?

by Jennifer Buchanan
27 Feb

A recent survey by Aberdeen and Grampian Chamber of Commerce found that almost half (47.5 percent) of its members would like more training in business development. This is not surprising given that sales as the means to maintain and grow businesses.

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Topics: persona

5 ways to get the best out of your marketing agency

by Andrew Bradshaw
24 Feb

Five ways to get the best out of your marketing agency

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Topics: persona

5 questions with our new Senior Account Executive, Kyle Yeats

by Fifth Ring
23 Feb

Meet the latest addition to our Aberdeen Office, Kyle Yeats.

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Topics: team

How to justify your marketing spend

by Jennifer Buchanan
16 Feb

In a time of tightening budgets, in-house marketing departments are feeling the pressure to justify their spend.

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Topics: persona

Global hub may be the future of oil and gas industry

by Andrew Bradshaw
14 Feb

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Topics: Energy Insight

5 ways to identify your perfect customer

by Kyle Yeats
10 Feb

If you don’t know who your customers are how do you expect to sell to them? What are their problems? Where do they consume information?

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