Blog

News, views, opinions and general musings from across the Fifth Ring world.

OTC Houston 2017 - Insider’s Guide: Bernie’s Burger Bus

by Red Brodie
20 Apr
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Topics: Energy Insight

OTC Houston 2017 - Insider’s Guide: iFly

by Haley Ruddle
18 Apr
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Topics: Energy Insight

OTC Houston 2017 - Insider’s Guide: CRÚ

by Stephanie Black
14 Apr
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Topics: Energy Insight

Five tips for surviving OTC

by Andrew Bradshaw
12 Apr

With hopes high that the international oil and gas industry may have seen the worst of the current downturn in commodity price, it’s anticipated that this year’s Offshore Technology Conference in Houston, Texas, (May 1-4) will attract an increased number of visitors.

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Topics: Energy Insight

What OTC will tell us about the state of international oil and gas

by Andrew Bradshaw
27 Mar

With a growing optimism that the three-year downturn in the fortunes of the international oil and gas industry may be improving, all eyes will be on this year’s Offshore Technical Conference (OTC), which runs from May 1-4 in Houston’s NRG Park.

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Topics: Energy Insight

Why bots and AI need to be questioned.

by Alan Stobie
17 Mar

A few Saturdays ago, I did something I’ve never done before.

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5 ways to revamp your B2B social media accounts

by Stephanie Black
14 Mar

Lets be honest, we have all started business social media channels with the best of intentions only to find ourselves struggling to keep up with content, retweets/shares, and new followers.

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Topics: brand

Spring Budget; a step in the right direction for oil and gas industry

by Andrew Bradshaw
08 Mar
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Topics: Energy Insight

5 things B2B marketers can learn from the Houston Livestock Show and Rodeo™

by Stephanie Black
07 Mar

Not only is Houston the energy capital of the world, it is home to one of the world’s largest rodeos—and Fifth Ring’s Houston office has its very own rodeo insider. Account executive, Stephanie Black, is a rodeo volunteer and has kept an eye on the yearly marketing tactics used by the Houston Livestock Show and Rodeoto become one of the flagship events for the city.   

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Topics: Insider

How to develop your business by linking sales and marketing?

by Jennifer Buchanan
27 Feb

A recent survey by Aberdeen and Grampian Chamber of Commerce found that almost half (47.5 percent) of its members would like more training in business development. This is not surprising given that sales as the means to maintain and grow businesses.

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Topics: persona